Strengthening the Potential of Bongan Tourism Village through Community Engagement

Ni Desak Made Santi Diwyarthi (Politeknik Pariwisata Bali)
I Wayan Adi Pratama (Politeknik Internasional Bali)

Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 3 No. 3 (2024): March 2024

The development of tourist villages in Bali is a primary focus in efforts to advance the tourism industry. The potential of tourist villages encompasses natural beauty, culture, and traditions as tourism destination potentials. Community service plays a crucial role in the development of tourist villages in Bali. The method of community participation approach in sustainable tourism development was applied to 20 young participants in this program in August 2023.The use of training and skill development methods in the field of digital communication technology is highly relevant in the implementation of this community service. This method enables young people in Bongan Tourist Village to improve the promotion of their village. It helps them identify issues, explore their potential, analyze the resources they have, and determine strategic steps for the long-term management of the Tourist Village and how to promote it effectively.