Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 3 No. 5 (2024): May 2024

Optimizing Business Potential: Digital Marketing Training for Online Success in Educational Tourism in Kampung Lele District of Kediri

Selviasari, Rike (Unknown)
Ambarwati, Diana (Unknown)

Article Info

Publish Date
01 Jun 2024

Abstract

This research aims to increase the knowledge and skills of MSME players in the field of digital marketing, especially Search Engine Optimization (SEO). This research was carried out using training methods for Karang Taruna and employees of Kampung Lele Tourism in Kediri Regency. The research results show that SEO training is effective in increasing participants' knowledge and skills. Training participants are able to understand the concepts of SEO, on-page SEO, and off-page SEO. Participants are also able to apply SEO on the Kampung Lele Tourism website.

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Journal Info
Jurnal Pengabdian Masyarakat Bestari (JPMB)
Website

Abbrev

jpmb

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Jurnal Pengabdian Masyarakat Bestari (JPMB) diterbitkan oleh Formosa Publisher . JPMB Berisi laporan atau artikel pengabdian terkait penerapan ilmu teknologi komunikasi, pendidikan, kewirausahaan, bisnis, budaya dan seni dalam pemberdayaan masyarakat. Jurnal Pengabdian Masyarakat Bestari (JPMB) ...