Strengthening Independence and Digital Marketing of The Tumpeng Industry Group in Banjar Batur, Batubulan, Sukawati, Gianyar

Suriani, Ni Nyoman
Yogiarta , I Made
Jayanti, Luh Gede Pande Sri Eka

Asian Journal of Community Services (AJCS)
Vol. 3 No. 6 (2024): June 2024

The phenomenon of selling upakara products is increasing due to high demand, especially from Balinese women who work outside the home. In this modern era, they prefer to buy ready-made upakara equipment, creating new business opportunities. This has led to home industries making tumpeng/penek for upakara purposes, such as the one coordinated by Mrs. Nyoman Putri in Banjar Batur, Batubulan. To compete, tumpeng businesses need digital-based accounting and marketing systems. However, business actors often lack knowledge in these areas. This service aims to improve partners' abilities in accounting, digital marketing, and entrepreneurial independence by mentoring and lectures. The result is enhanced business independence, better cost calculation, and increased tumpeng sales in Gianyar.