Indonesian Journal of Society Development (IJSD)
Vol. 3 No. 2 (2024): April 2024

Seminar on Digital Marketing Media Promotion of UMKM Products for Up-Branding and Sales

Zed, Etty Zuliawati (Unknown)
Amanda, Firly (Unknown)
Putri, Tahani Destiani Solihati (Unknown)
Naftalie, Bellatasya (Unknown)
Sari, Santi Fitria (Unknown)



Article Info

Publish Date
25 May 2024

Abstract

Indonesia is one of the drivers of Micro, Small and Medium Enterprises (MSMEs) which have a good impact on the people's economy, which often faces several things, namely Partners do not understand Digital Marketing as a promotional medium for business owners and Partners do not understand Up-Branding for their business so that it will have an impact on the progress of their partners because many competitors already have branding on their business. The aim of this service is to provide MSME actors with an understanding of how potential digital marketing tools are as promotional media, which include: Search Engine Marketing (SEM), Content Marketing, Social Media Marketing and Advertising on the Internet, and providing counseling regarding strategies and methods. using various tools available on digital channels, Search Engine Optimization (SEO. The implementation method used is by conducting seminars/training

Copyrights © 2024






Journal Info

Abbrev

ijsd

Publisher

Subject

Education Social Sciences

Description

Indonesian Journal of Society Development (IJSD) is a peer-reviewed and double-blind review journal dedicated to the promotion and dissemination of community services and social works. Special attention is paid to works related to community services and social works using an interdisciplinary ...