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All Journal JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Economics and Digital Business Review Jurnal Ekonomi Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Ekonomika Dan Bisnis Indonesian Journal of Society Development (IJSD) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian Kreativitas Pada Pengabdian Masyarakat (Krepa) Mutiara: Multidiciplinary Scientifict Journal Proceeding International Pelita Bangsa IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Review: Journal of Multidisciplinary in Social Sciences Journal of Citizen Research and Development
Zed, Etty Zuliawati
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The influence of promotional attractiveness and product quality on the willingness to repurchase consumers of scarlett whitening body lotion Zed, Etty Zuliawati; Purnamasari , Pupung; Amaruddin, Hamdan
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Beauty trends about facial and body skincare are on the rise these days. This makes the beauty industry grow rapidly. Along with the development of the times, the desires and needs of consumers for beauty care products are also growing, in addition to facial care, the most concerned thing by every woman is body care. Body care is a series of body treatments used to keep the body's skin condition healthy and well-groomed, the use of body lotion is included in a series of body treatments, one of the beauty products that is currently on the rise is body lotion from Scarlett Whitening. The purpose of this study was to determine the effect of promotion and product quality on the willingness to repurchase scarlett whitening body lotion products. Respondents in this study were consumers who had bought Scarlett Whitening body lotion products. The sampling technique used is non-probability sampling using Judgemental sampling with a sample of 130 respondents. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient. The results of this study found that the promotion variable has a proven positive effect on willingness to repurchase directly, and the product quality variable has a positive effect on willingness to repurchase directly.
Pendampingan Strategi Peningkatan Minat Beli Konsumen Melalui Marketing Mix Pada Home Industri Bolu Kijing Zed, Etty Zuliawati; Kartini, Tri Mulyani; Kosim, Muhammad
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 2 (2023): April : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i2.644

Abstract

Business is very important, the Indonesian economy runs on business. Starting from large scale, medium to micro. Micro, Small and Medium Enterprises (MSMEs) themselves have made a significant contribution to economic growth but the impact of the Covid-19 Pandemic has reduced competitiveness, especially in the field of marketing(Purbantina et al., 2022). Likewise, the problem experienced by some Home Industries is the declining interest in buying from consumers, many factors have resulted in this including the many competitors from other parties, the lack of creation and innovation of our products, the lack of promotion and production management, and many more. In the world of marketing there is something called a marketing mix in which all marketing strategies around the 7P are explained. Therefore, this community service activity aims to help home industry business actors carry out marketing strategies to increase consumer buying interest through the marketing mix. This service activity provides assistance in understanding business actors, especially the Bolu Kijing home industry in increasing marketing capabilities so that they can increase buying interest by implementing a marketing mix by maximizing the use of existing technology in the digitalization era, especially the lifestyle of today's people who really like convenience.
Pengaruh Iklan, Promosi Dan Review Produk Lipcream Makeover Terhadap Keputusan Pembelian Di Shopee Fauziah, Nur Assyifa; Zed, Etty Zuliawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5212

Abstract

This research aims to see the influence of advertising, promotions and reviews of Lipcream MakeOver products on shopee on purchasing decisions. This research was conducted to understand the factors that influence consumers in deciding to by cosmetic product on shopee. The research method used is quantitative. With the population of people who have purchased Lipcream MakeOver product. Data collection includes distributing questionnaires. The data analysis method used is the reliability test, realibility test, classical assumption test, multiple linear regression test and hypothesis test. The research results show that advertising, promotions and product review have a significant positive influence on consumer purchasing decisions. Advertisements and product promotions on Shopee can increase consumer interest in purchasing Lipcream MakeOver, while product reviews from previous buyers also have a positive influence on purchasing decisions. These findings have important implications for cosmetic manufactures and sellers on Shopee in designing effective marketing strategies to increase sales of their products.  
Pengaruh Promosi, Branding Dan Kepuasan Pelanggan Terhadap Loyalitas Konsumen Kopi Janji Jiwa Di Karawang Galuhmas Putri, Indah Greszesky; Zed, Etty Zuliawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5253

Abstract

The surge in coffee demand every year attracts many entrepreneurs and aspiring business owners to enter the coffee beverage market. The coffee industry in Galuhmas Karawang is experiencing growth. The purpose of this study was to determine the effect of promotional variables, branding, and customer satisfaction on consumer loyalty. In conducting this research using SPSS software. The research analysis method uses validity, reliability, normality test, correlation test, multiple linear regression analysis test, and hypothesis testing. The results of this study are that the promotion variable has a positive and insignificant effect on consumer loyalty, the branding variable has a positive and significant effect on consumer loyalty, and the customer satisfaction variable has a positive and insignificant effect on consumer loyalty.  
Pengaruh Content Marketing Aplikasi Tiktok, Review Product, Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Masker Camille Beauty Elviani, Sinta; Zed, Etty Zuliawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5257

Abstract

The increasing number of Internet users in Indonesia, now many applications are used to find information, one of which is the Tiktok application. This study aims to analyze how the influence of Tiktok Application Content Marketing, Product Review, and Price Perception on Purchasing Decisions for Camille Beauty Mask Products.  The type of research used in this study is quantitative research. The population in this study are all consumers who have used the Camille Beauty mask. This study uses data analysis methods with validity tests, reliability tests (normality tests, heteroscedasticity tests, multicollinearity tests, autocorrelation tests), multiple linear regression analysis, t tests, f tests. The results of this study are (1) The content marketing variable has a significant influence on purchasing decisions for Camille Beauty mask products. (2) The product review variable has a significant influence on purchasing decisions for Camille Beauty mask products. (3) The price perception variable has a significant influence on purchasing decisions for Camille Beauty mask products.  
PELATIHAN PENGGUNAAN APLIKASI CANVA KEPADA PELAKU USAHA UNTUK MEMBUAT POSTER PROMOSI DI KECAMATAN KEDUNG WARINGIN Zed, Etty Zuliawati; Amanda, Dea Putri; Putri, Delia; Ajiz, Sigit Abdul
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i1.7726

Abstract

The broad impact of the advancement of the digital world on various aspects of people’s lives, including in the business sector, is very much felt. Now, everything that used to be routinely done in the real world has metamorphosed into being online-based. For small and medium traders (MSMEs) in the sub-district. Many people still do not realize the importance of graphic design and product marketing using applications that are currently popular. As a result, training on the use of the Canva Application for Graphic Design and Product Presentation will be held as part of this Community Service activity at MSMEs in Kedung Waringin Sub-district. Before the training began, observations and interviews were conducted to determine the needs of MSME traders. After that, socialization about the activities to be carried out and the training date were set. Increasing knowledge about online learning media, increasing the desire to use online learning media, and increasing the creativity and abilities of MSMEs are indicators of the success of this training. The result of this activity is an evaluation of training on the use of the Canva online design application, which is given to traders participating in the training through a questionnaire. The results of the study Showed that this training can improve people’s understanding of skills, as well as increase their creativity, so that they can become more talented as entrepreneurs. It is hoped that this training will help merchants become better at using the applications that are currently in demand by customers. Dampak luasnya kemajuan dunia digital pada berbagai aspek kehidupan masyarakat, termasuk dalam sektor bisnis, sangat terasa. Sekarang, segala sesuatu yang dulunya rutin dilakukan di dunia nyata telah bermetamorfosis menjadi berbasis online. Untuk pedagang kecil dan menengah (UMKM) di kecamatan. Banyak orang masih belum menyadari pentingnya desain grafis dan pemasaran produk menggunakan aplikasi yang sedang populer saat ini. Akibatnya, pelatihan tentang pemanfaatan Aplikasi Canva untuk Desain Grafis dan Presentasi Produk akan diadakan dalam rangka kegiatan Pengabdian Masyarakat ini di UMKM di Kecamatan Kedung Waringin. Sebelum pelatihan dimulai, observasi dan wawancara dilakukan untuk mengetahui kebutuhan pedagang UMKM. Setelah itu, sosialisasi tentang kegiatan yang akan dilakukan dan tanggal pelatihan ditetapkan. Peningkatan pengetahuan tentang media pembelajaran online, peningkatan keinginan untuk menggunakan media pembelajaran online, dan peningkatan kreativitas dan kemampuan UMKM adalah indikator keberhasilan dari pelatihan ini. Hasil penelitian menunjukkan bahwa pelatihan ini dapat meningkatkan pemahaman orang tentang keterampilan, serta meningkatkan kreativitas mereka, sehingga mereka dapat menjadi lebih berbakat sebagai pengusaha. Diharapkan bahwa pelatihan ini akan membantu pedagang menjadi lebih baik dalam menggunakan aplikasi yang sedang diminati oleh pelanggan saat ini.
PERAN PENDIDIKAN KEWIRAUSAHAAN DALAM MENINGKATKAN KESIAPAN MAHASISWA MENJADI ENTREPRENEUR Zed, Etty Zuliawati; Simanullang, Kevin; Pranata, Yongki; Oktaviansyah, Banu
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i9.8323

Abstract

Pendidikan kewirausahaan memainkan peran krusial dalam meningkatkan kesiapan mahasiswa untuk menjadi entrepreneur. Melalui pembelajaran teori dan praktik bisnis, mahasiswa dilatih untuk mengembangkan keterampilan yang diperlukan, seperti kreativitas, inovasi, dan kemampuan mengambil risiko. Penelitian ini bertujuan untuk mengkaji bagaimana pendidikan kewirausahaan dapat membentuk mindset kewirausahaan mahasiswa dan mendorong mereka untuk memulai usaha sendiri. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan memiliki dampak positif yang signifikan terhadap kesiapan mahasiswa dalam hal pengetahuan bisnis, keterampilan manajerial, dan kepercayaan diri untuk berwirausaha. Fokus pada aspek spesifik penelitian ini mengkaji pengaruh pendidikan kewirausahaan terhadap peningkatan kesiapan mahasiswa menjadi entrepreneur, dengan fokus pada pengembangan keterampilan soft skills seperti kepemimpinan, komunikasi, dan kerja sama tim. Melalui analisis data kualitatif, penelitian ini menunjukkan bahwa pendidikan kewirausahaan tidak hanya memberikan pengetahuan teoritis tentang bisnis, tetapi juga memfasilitasi pengembangan sikap dan perilaku kewirausahaan yang diperlukan untuk sukses sebagai seorang entrepreneur. Entrepreneurship education plays a crucial role in increasing students' readiness to become entrepreneurs. Through the learning of business theory and practice, students are trained to develop the necessary skills, such as creativity, innovation, and risk-taking ability. This study aims to examine how entrepreneurship education can shape students' entrepreneurial mindset and encourage them to start their own businesses. The results of the study show that entrepreneurship education has a significant positive impact on students' readiness in terms of business knowledge, managerial skills, and confidence to be entrepreneurial. Focusing on specific aspects of this study, this study examines the influence of entrepreneurship education on improving students' readiness to become entrepreneurs, with a focus on the development of soft skills such as leadership, communication, and teamwork. Through qualitative data analysis, this study shows that entrepreneurship education not only provides theoretical knowledge about business, but also facilitates the development of entrepreneurial attitudes and behaviors necessary to succeed as an entrepreneur.
PERAN TOKO SEMBAKO DALAM MENDORONG PEREKONOMIAN LOKAL DI CIKARANG PUSAT Zed, Etty Zuliawati; Raharja, Ray Agusti; Fadillah, Rifal Nur
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i9.8325

Abstract

This study aims to analyze the role of grocery stores in driving the local economy in Central Cikarang. As micro, small, and medium enterprises (MSMEs), grocery stores contribute significantly to meeting the community’s daily basic needs and supporting local economic stability. The research employs a qualitative approach with a case study method, where data were collected through in-depth interviews and direct observations of several grocery stores in the area. The findings show that grocery stores not only serve as providers of essential goods but also act as distribution agents that link small producers to consumers, and create employment opportunities for the local community. Furthermore, grocery stores help maintain price stability and ensure accessibility to basic goods in rural areas. Challenges include competition with modern retail outlets and limited access to capital. Therefore, support from local governments and private sectors is needed to strengthen the sustainability of grocery stores, through access to financing, business management training, and operational digitalization. Thus, grocery stores have great potential in improving local economic welfare and promoting inclusive economic growth in Central Cikarang. Penelitian ini bertujuan untuk menganalisis peran toko sembako dalam mendorong perekonomian lokal di Cikarang Pusat. Toko sembako, sebagai unit usaha mikro, kecil, dan menengah (UMKM), memiliki kontribusi signifikan terhadap pemenuhan kebutuhan dasar masyarakat sehari-hari serta mendukung stabilitas ekonomi lokal. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, di mana data dikumpulkan melalui wawancara mendalam dan observasi langsung pada beberapa toko sembako di wilayah tersebut. Hasil penelitian menunjukkan bahwa toko sembako tidak hanya berperan sebagai penyedia barang kebutuhan pokok, tetapi juga sebagai agen distribusi ekonomi lokal yang menghubungkan produsen kecil dengan konsumen, serta membuka lapangan pekerjaan bagi masyarakat sekitar. Selain itu, toko sembako turut membantu menjaga stabilitas harga dan aksesibilitas barang pokok di wilayah pedesaan. Kendala yang dihadapi antara lain persaingan dengan retail modern dan keterbatasan modal. Oleh karena itu, diperlukan dukungan dari pemerintah lokal dan swasta untuk memperkuat keberlanjutan toko sembako, melalui akses pembiayaan, pelatihan manajemen usaha, dan digitalisasi operasional. Dengan demikian, toko sembako memiliki potensi besar dalam meningkatkan kesejahteraan ekonomi lokal dan mendorong pertumbuhan ekonomi yang inklusif di Cikarang Pusat.
.Pendampingan Bisnis UMKM Makanan Tradisional Kue Basah Berbasis Lokal di Desa Zamrud Tambun Zed, Etty Zuliawati; Jesica, Iren; Putri, Dwi Alia; Sundari, Dewi
Lentera Pengabdian Vol. 2 No. 04 (2024): Oktober
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i04.620

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi signifikan terhadap perekonomian Indonesia, khususnya di sektor makanan tradisional. Menurut (Tambunan 2020)UMKM berkontribusi lebih dari 60% terhadap Produk Domestik Bruto (PDB) nasional. Namun, pengembangan bisnis UMKM makanan tradisional kerap menghadapi berbagai tantangan. Kegiatan pengabdian masyarakat ini bertujuan untuk mendukung pengembangan UMKM makanan tradisional berbasis lokal melalui program pendampingan bisnis, dengan fokus pada peningkatan kapasitas usaha dan daya saing. Program ini berlangsung selama enam bulan, dari Oktober hingga November 2024, dan melibatkan lima UMKM makanan tradisional di Desa Zamrud. Metode yang diterapkan mencakup pelatihan manajemen usaha, workshop inovasi produk, dan pendampingan dalam pengemasan produk. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan dalam kemampuan pengelolaan usaha, inovasi produk, serta strategi pemasaran peserta. Sebanyak 65% peserta melaporkan peningkatan pendapatan setelah mengikuti program. Kegiatan ini tidak hanya memperkuat UMKM makanan tradisional lokal tetapi juga berperan dalam melestarikan warisan kuliner daerah. Program serupa diharapkan dapat dilaksanakan secara berkelanjutan untuk mendukung pertumbuhan UMKM makanan tradisional di berbagai wilayah Indonesia.
PELATIHAN PENERAPAN PELAYANAN KONSUMEN MELALUI PROGRAM “HEARTY SERVICE” UNTUK MENCAPAI KEPUASAN PELANGGAN PADA UMKM GEHU PEDAS JELETOT PASAR BERSIH, CIKARANG BARU Zed, Etty Zuliawati; Azizah, Refi Sofiatul; Febriani, Diandra Savina; Sekarwangi, Aulia Cindy
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 3 No. 10 (2024): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v3i10.7576

Abstract

Kualitas pelayanan dapat didefinisikan sebagai tindakan dan perlakuan atau cara melayani orang lain untuk memenuhi kebutuhan dan keinginannya. Pelayanan konsumen menjadi faktor utama dalam mempertahankan minat dan loyalitas pelanggan. Kurangnya penerapan pelayanan yang baik dalam suatu usaha dapat menurunkan minat maupun loyalitas seorang konsumen. Untuk mengatasi permasalahan ini, kegiatan pengabdian bertujuan untuk menerapan efektivitas pelatihan penerapan pelayanan pelanggan melalui program “Hearty Service” dalam meningkatkan kepuasan konsumen pada Usaha Mikro, Kecil, dan Menengah (UMKM) di pasar bersih, Cikarang Baru. Metode yang digunakan adalah pelatihan dengan pendekatan partisipatif dengan tahapan kegiatan yang meliputi identifikasi masalah, pelatihan pelayanan konsumen, pelaksanaan kegiatan, dan evaluasi. Hasil penelitian menunjukkan bahwa pelatihan yang diberikan berhasil meningkatkan pemahaman dan keterampilan petugas pelayanan dalam berinteraksi dengan konsumen. Selain itu, terdapat peningkatan signifikan dalam tingkat kepuasan konsumen setelah penerapan program ini. Temuan ini mengindikasikan bahwa investasi dalam pelatihan pelayanan pelanggan dapat berkontribusi positif terhadap pengalaman konsumen dan loyalitas mereka. Penelitian ini merekomendasikan agar program serupa diterapkan secara berkelanjutan untuk mempertahankan dan meningkatkan kepuasan pelanggan di masa depan.
Co-Authors A, Muhammad Haidar Ajiz, Sigit Abdul Aladawiyah, Robiah Alim, Hanif Abdul Rahman Amanda, Dea Putri Amanda, Firly Amaruddin, Hamdan Andika Andika Andrianto Prasetya Nugroho Anjani, Tiya Melida Aprilia, Intan Arfay Rahman, Khomisah, Ahmad Abdurrohim , Taupan Hidayat, Armando, Rizky Awaldy, Riva Pasa Ayu, Ega Rahma Azizah, Refi Sofiatul Bilqis, Mutiara Zahra Brillian, Aprilla C, Sihotang Martin Dewi Sundari, Dewi Dewi, Putri Shakira Djoko Nugroho Elisanda, Dea Elviani, Sinta Erfiyola, Erfiyola Erin Soleha Ezyah, Eazy Fadillah, Rifal Nur Fauziah, Nur Assyifa Febriani, Diandra Savina Haki, Hapidz Nauval Hanasta, Mahendra Hermawan, Hendrik Hidayah, Zulfa Zakiatul Hikam, Nutqil Jesica, Iren Karimah, Ika Ismatul Kartini, Tri Mulyani Karyono Karyono Lutfiyatna, Lutfiyatna Malakiano, Sandrina Maulidya, Icha MUHAMMAD KOSIM, MUHAMMAD Muhammad Rifki Muhtadien, A. Zeze Muniroh, Salsabila Al Murdianto, Galih Thoriq Nabila, Abel Nabila, Delia Shafa Zahra Naftalie, Bellatasya Nawangsih, Ismasari Novitasari Novitasari Nurrohim, Aulia Ananta Oktaviani, Riana Oktaviani, Selsa Oktaviansyah, Banu Pranata, Yongki Pupung Purnamasari Pupung Purnamasari Purnama, Mega lenita Putra, Rizky Ahmal Putri, Delia Putri, Dwi Alia Putri, Indah Greszesky Putri, Ira Amelia Putri, Tahani Destiani Solihati R, Muhammad Raishal Rabiatul Hariroh, Fiqih Maria Raharja, Ray Agusti Ririn Wulandari Rizqy, Ahmad Zibar Roofi’u, Diana Sabit, Muhammad Sabrina, Asmala Sandi, Prasetyo Hari Sari, Kimah Amelia Sari, Santi Fitria Sari, Selvi Bayu Sekarwangi, Aulia Cindy Sellina, Sesri Sesri Sellina Simanullang, Kevin Siti Aliyah Subagya, Masykur Arief Suci Nur Utami Syalwa, Deswita Cholinia Tedy, Moh. Teresia N, Nanci Margaret Tri Mulyani Kartini Yanti, Irma Dwi