In the culinary industry, competition positioning often involves following competitors closely, focusing on their strategies and actions. This study examines how Work Motivation mediates the influence of Transformational Leadership and Work Discipline on Employee Performance in culinary industry of ayam betutu in Kuta, Bali, using a sample of 75 individuals. Data was collected through surveys and analyzed using Partial Least Squares (PLS). Findings reveal that while Transformational Leadership significantly influences Work Motivation, its impact on Employee Performance is nonsignificant. Work Discipline positively and significantly affects both Work Motivation and Employee Performance. However, Work Motivation does not mediate the relationship between Transformational Leadership or Work Discipline and Employee Performance.
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