Implementation of Digital Transformation in Meatball MSMEs Malang City

Yogi Dwi Lestari (Program Studi Doktor Ilmu Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang)
Yhadi Firdiansyah (Fakultas Tarbiyah dan Keguruan UIN Maulana Malik Ibrahim Malang)
Vida Maria Ulfa (Fakultas Ekonomi dan Bisnis Islam UIN Sayyid Ali Rahmatullah Tulungagung)

Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
Vol. 3 No. 1 (2024): May 2024

Digital transformation has become an urgent need for Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector, including meatball MSMEs in Malang City. This article discusses the level of digitalization of meatball MSMEs, factors influencing the adoption of digital technology, as well as the challenges and opportunities faced in the digital transformation process. By focusing on digital literacy, use of e-commerce, social media and delivery applications, this research provides an in-depth understanding of the actual conditions of digital transformation in meatball culinary MSMEs. This research provides an impact on the importance of digital transformation as a crucial step for Bakso MSMEs to remain relevant and competitive in the digital era.