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All Journal Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Economics and Policy Studies (JEPS) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Yogi Dwi Lestari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH UKURAN BANK, PROFITABILITAS, KEPEMILIKAN INSTITUSIONAL, UKURAN DEWAN PENGAWAS SYARIAH DAN UMUR PERUSAHAAN TERHADAP PENGUNGKAPAN ISLAMIC SOCIAL REPORTING (ISR) Yogi Dwi Lestari
Juornal of Economics and Policy Studies Vol 1 No 1 (2020)
Publisher : UIN Sayyid Ali Rahmatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.679 KB) | DOI: 10.21274/jeps.v1i1.3762

Abstract

The objective of this study was to measure the extent to which the disclosure of ISR has been applied to Islamic banks (sharia banks), to test and to analyze the factors that affect the disclosure of ISR is bank size, profitability, institutional ownership, size of the sharia supervisory board and age of the company. The data was analyzed by using linear regression of panel data (2016-2019, 10 Banks). According to the results of content analysis, the average disclosure of ISR on Islamic Banks in Indonesia reached 67% or it was adequate. The bank size, the size sharia supervisory board and age of the company had a significantly positive effect to the disclosure of ISR. Institutional ownership had a positive effect not significant to the disclosure of ISR while profitability had no significant effect to the disclosure of ISR.
Strategi Pemanfaatan E-Commerce untuk Meningkatkan Daya Saing Ekspor UMKM Craft di Indonesia Aji Prasojo; Yogi Dwi Lestari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2107

Abstract

This study aims to explore the strategic role of e-commerce in increasing the export of handicraft products by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a case study on CV. Palm Craft in Kediri. In the context of globalization and digitalization, e-commerce is an important means for MSMEs to reach the international market, especially in the midst of the challenges of the COVID-19 pandemic that limit conventional export activities. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The main focus of this study is how CV. Palem Craft utilizes various digital platforms such as social media (Instagram, Facebook), marketplaces (Tokopedia, Shopee), and global platforms (Amazon, Etsy) to expand market access, build product branding, and increase the selling value of local handicrafts. The results of the study show that the strategic use of e-commerce has helped companies overcome export barriers such as limited distribution networks, logistics constraints, and lack of international promotion. In addition, e-commerce also allows CVs. Palem Craft to build direct relationships with global consumers, get faster feedback, and make product adjustments according to market needs. This research also identifies supporting factors such as digital literacy, product quality, and production capacity as crucial aspects in the success of e-commerce strategies.  The implications of this study provide relevant insights for other MSMEs that want to develop exports through the use of digital technology. Continuous support from the government and related institutions is needed in terms of training, access to capital, and digital export facilitation so that Indonesian MSMEs can compete in the global market in a sustainable manner.  
Optimization of Digital Marketing in Increasing Sales BAKPIA Masaji Kediri UMKM Products Yogi Dwi Lestari; Sudarmiatin
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9175

Abstract

In the current digital era, digital marketing has become a very important marketing strategy for the Micro, Small and Medium Enterprises (MSME) sector. The use of digital marketing can help MSMEs increase marketing reach, expand the customer base, and ultimately increase sales. This research aims to explore appropriate digital marketing strategies for Bakpia Masaji MSMEs in increasing sales and identifying challenges and opportunities in optimizing digital marketing. The data collection method used in-depth interviews with the owner of MSME Bakpia Masaji Kediri. The research results show that Bakpia Masaji has made maximum use of social media to promote its products, but still faces challenges in strengthening its brand image.
Implementation of Digital Transformation in Meatball MSMEs Malang City Yogi Dwi Lestari; Yhadi Firdiansyah; Vida Maria Ulfa
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9176

Abstract

Digital transformation has become an urgent need for Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector, including meatball MSMEs in Malang City. This article discusses the level of digitalization of meatball MSMEs, factors influencing the adoption of digital technology, as well as the challenges and opportunities faced in the digital transformation process. By focusing on digital literacy, use of e-commerce, social media and delivery applications, this research provides an in-depth understanding of the actual conditions of digital transformation in meatball culinary MSMEs. This research provides an impact on the importance of digital transformation as a crucial step for Bakso MSMEs to remain relevant and competitive in the digital era.
Co-Authors Aji Prasojo Sudarmiatin Vida Maria Ulfa Yhadi Firdiansyah