Didaktika: Jurnal Kependidikan
Vol. 13 No. 1 (2024): DIDAKTIKA Februari 2024

Encouraging Entrepreneurial Spirit in Generation Z through Digital Marketing (Tiket10.Com) Education and Training

Jualiater Simarmata (Trisakti Institute of Transportation and Logistics)
Astri Rumondang B. (Trisakti Institute of Transportation and Logistics)
Dian C. Anggara (Trisakti Institute of Transportation and Logistics)
Gratia Atanka Barus (Trisakti Institute of Transportation and Logistics)
Andre Yosafat (Trisakti Institute of Transportation and Logistics)



Article Info

Publish Date
22 Mar 2024

Abstract

Digital marketing-based entrepreneurship training is an effort to prepare Generation Z to enter the digital business world by utilizing digital Tiket10.Com platforms. The focus of this training is to teach skills for Generation Z such as online marketing, inventory management, and customer service. Trainees will be guided in understanding digital marketing and effective marketing strategies to increase the visibility of their products. In addition, the training also includes managing transactions safely and efficiently. Tiket10.Com, as a digital marketing company engaged in selling airline tickets, trains, telephone credits, as well as electricity and water payments, will provide deep insight into the industry. This education and training also guide participants to understand consumer behavior and the latest market trends, as well as leverage data to make smart decisions in their business. Through Tiket10.Com training, it is expected that Generation Z will be equipped with the knowledge and skills necessary to succeed in managing their own digital marketing business. This is expected to encourage economic growth in the region and open up new opportunities for independence and career development of Generation Z in the digital era.

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Journal Info

Abbrev

contents

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Material Development Testing, Assessment, & Evaluation Teacher Professional Development Learning Activities Education Policy Learning Facilities & ...