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All Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL MANAJEMEN BISNIS Jurnal Bisnis dan Akuntansi Didaktika: Jurnal Kependidikan Golden Ratio of Mapping Idea and Literature Format Annals of Human Resource Management Research Empowerment Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research Sammajiva: Jurnal Penelitian Bisnis dan Manajemen IIJSE Jurnal Dikmas Business, Management & Accounting Journal Svarga Pena: Jurnal Pengabdian Kepada Masyarakat
Banjarnahor, Astri Rumondang
Institut Transportasi Dan Logistik (ITL) Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Mampukah Citra Merek, Fasilitas dan Kepercayaan Meningkatkan Kepuasan Pengunjung Taman Hewan Kota Pematangsiantar Onita Sari Sinaga; Debi Eka Putri; Astri Rumondang Banjarnahor; Fitria Halim; Acai Sudirman
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1447

Abstract

The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to examine the effect of brand image, facilities, and consumer trust on customer satisfaction, both partially and simultaneously. This study used a quantitative method. The data were obtained from the distribution of questionnaires to 321 respondents who were the sample of the population studied. The data analysis technique used to test the hypothesis was multiple regression analysis which included the t-test, F-test, and the coefficient of determination test. The results of the study with the t-test model explained that: the brand image had an effect on customer satisfaction, facilities had an effect on customer satisfaction, consumer trust had an effect on customer satisfaction. Furthermore, the results of the simultaneous test (F-test) stated that brand image, facilities, and consumer trust had a significant effect on customer satisfaction. The coefficient of determination test explained that customer satisfaction n was influenced by brand image, facilities, and consumer trust by 71.6% and the remaining 28.4% was influenced by other factors not examined in this study.
Effect of Fleet Availability and Controlling on Delivery Accuracy: Case Study at PT. Cardig Logistics Indonesia Astri Rumondang Banjarnahor; Agus Tri Harjono; Agus Setiawan
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.236

Abstract

This study aimed to determine the effect of fleet availability and control on the smooth delivery of PT. Cardig Logistics Indonesia. The survey method is used as a way to collect primary data. The population is taken from employees who work in the operational section and get a sample of 30 people. The writer used a descriptive statistical analysis method, multiple linear regression, correlation coefficient, determination coefficient, or determination to test the research hypothesis to conduct this research. The results showed that the availability of the fleet (X1) and controlling (X2) on the smooth delivery (Y) of PT. Cardig Logistics Indonesia has a positive and significant effect. From the research result, the more dominant is the variable of fleet availability.
Encouraging Entrepreneurial Spirit in Generation Z through Digital Marketing (Tiket10.Com) Education and Training Jualiater Simarmata; Astri Rumondang B.; Dian C. Anggara; Gratia Atanka Barus; Andre Yosafat
Didaktika: Jurnal Kependidikan Vol. 13 No. 1 (2024): DIDAKTIKA Februari 2024
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.602

Abstract

Digital marketing-based entrepreneurship training is an effort to prepare Generation Z to enter the digital business world by utilizing digital Tiket10.Com platforms. The focus of this training is to teach skills for Generation Z such as online marketing, inventory management, and customer service. Trainees will be guided in understanding digital marketing and effective marketing strategies to increase the visibility of their products. In addition, the training also includes managing transactions safely and efficiently. Tiket10.Com, as a digital marketing company engaged in selling airline tickets, trains, telephone credits, as well as electricity and water payments, will provide deep insight into the industry. This education and training also guide participants to understand consumer behavior and the latest market trends, as well as leverage data to make smart decisions in their business. Through Tiket10.Com training, it is expected that Generation Z will be equipped with the knowledge and skills necessary to succeed in managing their own digital marketing business. This is expected to encourage economic growth in the region and open up new opportunities for independence and career development of Generation Z in the digital era.
Technology Acceptance Model and Theory of Planed Behavior: Mapping Literature Review Banjarnahor, Astri Rumondang
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.91

Abstract

TAM (Technology Acceptance Model) is a technology application model that adopts the Theory of Reasoned Action (TRA) from Fishbein and Ajzen (1975) which is used to see the level of use of respondents in receiving information technology (Kaffashan Kakhki et al., 2020). This TRA is composed of the basic assumption that every human being behaves consciously in self-control and considers the use of available information for use in his life. Ajzen and Fishbein (1975) state that two determining factors can influence a person's intention in doing a certain act, the first is related toattitude towards behavior) and the next influence is social influence, namely subjective norms (subjective norms). This study uses a bibliometric literature review approach with a sample mapping literature of 17 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Our proposition state result the correlation Theory of planned behavior theory and TAM in the aspect of the field of management (e.g., marketing, Technology, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.
Dismenorea, Akupresur, Sosialisasi dan Pelatihan Fintech bagi Pedagang UKM di Pasar Kebayoran Lama Astri Rumondang Banjarnahor
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v1i4.59

Abstract

The development of financial technology (fintech) has significantly impacted various economic sectors, including traditional markets. Despite many conventional market traders still relying on cash transactions and having limited access to banking systems, implementing fintech has the potential to improve access to capital and operational efficiency. This article discusses the socialization and training of fintech held at Kebayoran Lama Market, South Jakarta, aiming to enhance traders' understanding of using fintech for business capital access. Through initial surveys, socialization, and practical training, traders were taught about digital payments, peer-to-peer (P2P) lending, and financial management applications. The results showed increased traders' understanding of fintech, although there are still barriers related to device limitations and internet access. The article also identifies solutions to improve the sustainability of fintech usage in traditional markets, including government support and collaboration with fintech providers.
Meningkatkan Minat Berwirausaha Generasi Z Melalui Literasi Digital di Era Teknologi Astri Rumondang Banjarnahor; Ovi Hamidah Sari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 1 (2023): Maret: SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i1.1359

Abstract

This study examines the impact of digital literacy on the interest and readiness of Generation Z to engage in entrepreneurship in the era of technological transformation. Findings from a digital entrepreneurship socialization program revealed a significant increase in Generation Z's understanding and motivation to initiate technology-based businesses after participating in training and discussions. One major challenge identified was the lack of comprehensive digital literacy, including skills in data analysis, e-commerce platform management, and strategic digital marketing. Evaluation through pre- and post-tests showed that digital literacy effectively builds participants' confidence in utilizing technology to plan and manage businesses. Additionally, the collaboration between educational institutions, the government, and the private sector is essential in creating a sustainable ecosystem of learning and guidance to support the growth of digital entrepreneurship among Generation Z. With adequate digital skills and understanding, Generation Z holds a greater potential for innovation, competitiveness, and contribution to the digital economy.
Transformasi Pembayaran Digital : Optimalisasi QRIS bagi Pedagang UMKM di GBK Senayan Astri Rumondang Banjarnahor; Ovi Hamidah Sari
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.622

Abstract

In the digital era, the transformation of payment methods has become crucial to enhancing business efficiency and competitiveness, especially for street vendors in the Gelora Bung Karno (GBK) Senayan area. The implementation of the Quick Response Code Indonesian Standard (QRIS) among street vendors enables quick, safe, and simple digital transactions, supporting financial inclusion and reducing risks associated with cash handling. The QRIS awareness program conducted at GBK Senayan aimed to improve vendors' understanding of the benefits of digital payments, such as better financial management, reduced need for change, and increased security. This initiative included hands-on training, distribution of informative brochures, and direct practice to equip vendors with essential digital skills. As a result, 70% of vendors who participated in the program began using QRIS, and a positive shift in attitudes toward digital payment technology was observed. Primary challenges included limited technological understanding and unstable internet access; however, these can be addressed through ongoing technical support and assistance from technology service providers. With appropriate support, QRIS adoption among street vendors is expected to continue, enhancing competitiveness and ease for both vendors and consumers in the digital age.
Understanding Customer Perception of Airline Service Quality and Brand Image: A Pathway to Loyalty and Repurchase Intentions Banjarnahor, Astri Rumondang; Simarmata, Juliater; Gugat, Rudi Max Damara; Prakoso, Otto Sugiharto; Yosafat, Andre
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5971

Abstract

This study investigates how customer perceptions of service quality and airline brand image affect customer loyalty and intentions to repurchase. By employing a systematic literature review (SLR) method in line with the PRISMA protocol, the research examines 50 articles indexed in Scopus that pertain to customer perceptions in the airline sector. The results indicate that favorable perceptions of service quality significantly impact brand image, thereby promoting customer loyalty and repurchase intentions. Mediating factors such as "brand love," "passenger loyalty," and "positive word of mouth" are essential in reinforcing these connections. Additionally, the study presents a conceptual framework for airlines to develop more effective strategies aimed at improving customer loyalty. This research not only addresses theoretical gaps but also provides practical insights for enhancing airline service strategies that yield long-term benefits for customer loyalty.
Edukasi Keamanan Digital dalam Penggunaan Dompet Digital di Kalangan Mahasiswa: Upaya Meningkatkan Kesadaran dan Keamanan Transaksi Astri Rumondang Banjarnahor
Jurnal DIKMAS Vol. 7 No. 1 (2025): Jurnal DIKMAS
Publisher : Biro Pengelolaan Penelitian dan Pengabdian Kepada Masyarat SETIA Ngabang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/dikmas.v4i2.434

Abstract

This study aims to enhance digital security literacy among Dompet Digital users. With the growing adoption of Dompet Digitals offering transactional convenience, digital security risks have also risen, especially among users with limited data protection awareness. The educational program focuses on introducing digital security risks, such as phishing, malware, and social engineering, along with providing protective strategies like two-factor authentication (2FA) and avoiding unsecured public Wi-Fi networks. The methods employed include socialization sessions, seminars, and workshops designed to build Dompet Digital users’ awareness in safeguarding their accounts. The program results indicate a significant increase in users' awareness and practical skills in identifying risks and implementing security measures. Additionally, users are expected to act as change agents, spreading this knowledge within their communities. Regular educational initiatives and collaboration with Dompet Digital providers are also recommended as ongoing steps to maintain digital security.
From Theory to Practice: Systematic Literature Insights on Work Motivation via Transformational Leadership and Culture Banjarnahor, Astri Rumondang; Juliater Simarmata; Sarinah Sihombing; Esti Liana
Indonesian Management and Accounting Research Vol. 24 No. 1 (2025): Indonesian Management and Accounting Research
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisns, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.22042

Abstract

This study explores the influence of transformational leadership and organizational culture on employee work motivation through a systematic literature review using the PRISMA approach. It analyzes 61 articles from Scopus-indexed journals (2014–2024) to identify the synergy between transformational leadership and organizational culture in enhancing both intrinsic and extrinsic employee motivation. Transformational leadership has been shown to be effective in creating a clear vision, empowering employees, and fostering emotional engagement. In contrast, a strong organizational culture reinforces accountability, collaboration, and the recognition of individual contributions. This research addresses a gap in understanding how leadership styles interact with organizational culture to drive employee motivation. It provides a structured synthesis of leadership strategies that enhance motivation, highlighting the significance of intrinsic motivation in fostering innovation and long-term sustainability, while recognizing that extrinsic motivation remains essential for short-term performance improvement. The findings emphasize the importance of cultural variations in implementing organizational values, as national contexts influence the effectiveness of leadership. This study offers theoretical contributions by integrating perspectives from leadership, motivation, and organizational culture research, while also providing practical insights for managers to align leadership strategies with cultural values. The PRISMA methodology ensures a rigorous selection of sources, with inclusion criteria focused on Scopus-indexed peer-reviewed articles published between 2014 and 2024.                                             
Co-Authors Acai Sudirman Agus Setiawan Agus Setiawan Agus Tri Harjono Andre Yosafat Buyle, Sven Debi Eka Putri Dian C. Anggara Endang Hariningsih Endang Hariningsih, Endang Esti Liana Farisyi, Sofwan Fitria Halim Gratia Atanka Barus Gratia Atanka Barus, Gratia Atanka Gugat, Rudi Max Damara Jualiater Simarmata Juliater Simamarta Juliater Simarmata Onita Sari Sinaga Ovi Hamidah Sari Ozali, Imam Prakoso, Otto Sugiharto Sarinah Sarinah Sarinah Sihombing Sitorus, Binsar Renold Suvittawat , Adisak TRIHARJONO, AGUS Yosafat, Andre