Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 2 (2024): Juli

Meningkatkan Kepercayaan Pelanggan dalam Mengembangkan Kepuasan Pelanggan Melalui Kualitas Rekomendasi dan Kualitas Website pada Aplikasi LinkAja

Udayana, Ida Bagus Nyoman (Unknown)
Ningrum, Nonik Kusuma (Unknown)
Perkasa, Duta (Unknown)

Article Info

Publish Date
13 Jul 2024

Abstract

This study aims to determine the effect of Recommendation Quality and Website Quality in order to increase Customer Trust in developing Customer Satisfaction in the LinkAja application. Many people use e-wallet applications in their daily activities. In Indonesia, there are many e-wallet applications, for example LinkAja. This research will discuss how satisfied customers are in using LinkAja. There are three variables that affect customer satisfaction in this study. The three variables are recommendation quality, website quality, and customer trust. The research results show that website quality and customer trust variables have an influence on customer satisfaction.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...