Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM

Faktor – Faktor yang Mempengaruhi Niat Fraud Orderan pada Mitra Gojek di Kota Palembang

Sapira, Devi (Unknown)
Halin, Hamid (Unknown)
Emilda, Emilda (Unknown)



Article Info

Publish Date
03 Mar 2024

Abstract

The aim of this research is to find out what factors influence the occurrence of fraudulent order intentions among Gojek partners in Palembang City. By using independent variables, namely incentives, order distribution, time limits and system levels with the dependent variable, namely intention to order fraud. This research uses a quantitative method by distributing questionnaires via Google Form to Gojek partners in Palembang City. With a total sample of 97 respondents and using a probability sampling technique, namely random sampling with analysis of research data using multiple linear regression analysis using the SPSS version 25 program. Based on the results of the partial hypothesis (t test) it shows that incentives, order distribution, time limits and system level has a positive and significant effect on order fraud intentions, where the t value > t table and the sig t value < 0.05. Based on the results of the simultaneous hypothesis test (F test), it shows that incentives, order distribution, time limits and system levels simultaneously have a positive and significant effect on order fraud intentions among Gojek partners in Palembang City.

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Journal Info

Abbrev

jnmpsdm

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...