Jurnal Abdimas Bina Bangsa
Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa

PEMBERDAYAAN SANTRI MELALUI PEMBUATAN PRODUK SABUN ALOEVERA DAN STRATEGI BAURAN PEMASARAN

Suharyati Suharyati (Universitas Pembangunan Nasional Veteran Jakarta)
Fitri Yeti (Universitas Pembangunan Nasional Veteran Jakarta)
Kery Utami (Universitas Pembangunan Nasional Veteran Jakarta)



Article Info

Publish Date
30 May 2024

Abstract

Pondok Pesantren Al Misbah in Ciseeng, Bogor, integrates religious education with practical skills development to enhance economic self-sufficiency. A service team from the Faculty of Economics and Business at UPN Veteran Jakarta identified opportunities for empowering students by developing aloe vera soap products and their marketing strategies. Aloe vera was chosen for its health and beauty benefits. The aim of this service project is to enhance the economic independence of the students and to broadly introduce the product. The solutions offered include training in the production of aloe vera soap and marketing strategies. Data testing results showed adequate validity and reliability. The activity involved 32 students out of a total of 40, comprising 53% males and 47% females. Through tests, the participants' understanding of marketing strategies and the benefits of aloe vera exceeded the expected target, reaching 87% and 86%, respectively. Moreover, based on the three-box method index calculation, the index value falls in the high category. However, further evaluation is necessary to ensure participants achieve maximum understanding

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...