Penggunaan Knowledge Capture Untuk Promosi Sbu Marine Services Melalui Pendekatan Soft System Methodology (SSM)

Heidi Vena Br Gintings (University of Indonesia)
Effy Zalfiana Rusfiani (Universitas Indonesia)
Rchma Fitriati (Universitas Indonesia)

Journal of Economic, Bussines and Accounting (COSTING)
Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)

Efficient marketing is essential to attract customers and maintain a good reputation in the maritime services sector. SBU Marine Services faces a number of difficulties in managing promotion-related knowledge effectively. By using a Soft System Methodology (SSM) approach, this research tries to record and capture promotional knowledge at SBU Marine Services. To improve the quality and effectiveness of a company's promotional efforts, it is hoped that a deeper and more methodical understanding of the promotional process can be achieved through the implementation of SSM. The findings of this research are expected to have a major impact on improving marketing tactics and strengthening SBU Marine Services' position in the marine services industry.