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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Heidi Vena Br Gintings
University of Indonesia
Economics, Econometrics & Finance

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Penggunaan Knowledge Capture Untuk Promosi Sbu Marine Services Melalui Pendekatan Soft System Methodology (SSM) Heidi Vena Br Gintings; Effy Zalfiana Rusfiani; Rchma Fitriati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10929

Abstract

Efficient marketing is essential to attract customers and maintain a good reputation in the maritime services sector. SBU Marine Services faces a number of difficulties in managing promotion-related knowledge effectively. By using a Soft System Methodology (SSM) approach, this research tries to record and capture promotional knowledge at SBU Marine Services. To improve the quality and effectiveness of a company's promotional efforts, it is hoped that a deeper and more methodical understanding of the promotional process can be achieved through the implementation of SSM. The findings of this research are expected to have a major impact on improving marketing tactics and strengthening SBU Marine Services' position in the marine services industry.
Co-Authors EFFY ZALFIANA RUSFIAN Rchma Fitriati