Siber International Journal of Digital Business
Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)

Business Management: Analysis of Entrepreneurship and Marketing Mix

Louise Panggabean, Helena (Unknown)
Subagio, Mochammad (Unknown)
Ayu Sofiati, Nunung (Unknown)
Candra Susanto, Primadi (Unknown)

Article Info

Publish Date
03 Jun 2024

Abstract

Business management articles: Enterpreneurship and marketing mix analysis are scientific literature articles within the scope of marketing management science. The aim of this research is to build a hypothesis regarding the influence between variables which can later be used for futher research within the scope of marketing management. The research method used is descriptive qualitative. The data collection tecnique is using literature study. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The results of this article are: 1) Enterpreneurship influences business management; and 2) Marketing Mix influences business management  

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Journal Info
Siber International Journal of Digital Business
Website

Abbrev

SIJDB

Publisher

Siber Nusantara Review

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

iber International Journal of Digital Business (SIJDB) is a scientific research journal on science and technology in digital business management, managed and published by Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER). SIJDB contains articles that contribute to the understanding, ...