Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal Siber Journal of Transportation and Logistics Siber International Journal of Digital Business
Louise Panggabean, Helena
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Management: Analysis of Entrepreneurship and Marketing Mix Louise Panggabean, Helena; Subagio, Mochammad; Ayu Sofiati, Nunung; Candra Susanto, Primadi
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.35

Abstract

Business management articles: Enterpreneurship and marketing mix analysis are scientific literature articles within the scope of marketing management science. The aim of this research is to build a hypothesis regarding the influence between variables which can later be used for futher research within the scope of marketing management. The research method used is descriptive qualitative. The data collection tecnique is using literature study. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The results of this article are: 1) Enterpreneurship influences business management; and 2) Marketing Mix influences business management  
Funding for MSMEs Selling Seaweed on Export Destination Coast Murdiono, Jatmiko; Winarsih, Sri; Louise Panggabean, Helena; Sani, Indra
Siber Journal of Transportation and Logistics Vol. 1 No. 2 (2023): (SJTL) Siber Journal of Transportation and Logistics (July 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i2.73

Abstract

The aim of this study is to provide a better understanding of the challenges and opportunities in supporting MSMEs in the seaweed sector, as well as formulate concrete measures to improve their access to funding necessary for the growth and sustainability of their businesses. This research utilizes a qualitative approach. Qualitative research methodology is a set of techniques and procedures used to collect, analyze, and interpret data in qualitative research studies. This approach aims to understand social phenomena in depth, focusing on collecting rich and detailed data through non-numerical methods such as interviews, observations, and focus groups. Qualitative research methodology is a flexible and adaptable approach, allowing researchers to explore in depth complex social phenomena. Various methods were used to collect, analyze, and interpret data, which proved invaluable in understanding the experiences, views, and meanings possessed by participants in research studies. In the context of this study, data collection was carried out through a literature survey. Seaweed has been widely used by humans and various industries, providing an impact on the community that plants and preserves. As an economic source for the community, it also helps preserve the sea with seaweed as an economic source. Identify financing challenges, strategies to improve access to financing, collaboration among stakeholders, and examples of successful case studies. With a good understanding of these issues, solutions can be formulated to support the growth and sustainability of MMeS in the seaweed industry. In various countries around the world, especially in ASEAN, MMeS has been running by dabbling in seaweed conservation with various dynamics and helping ecosystems in the sea as well as a source of life for the community. Recommendations on the role of local or local governments to assist funding, exports, and the need for assistance, besides that the contribution of the results of this research is only a small part in qualitative form in participation in collaboration.
Co-Authors Ayu Sofiati, Nunung Mochammad Subagio Murdiono, Jatmiko Primadi Candra Susanto Sani, Indra Sri Winarsih