International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Vol. 4 No. 2 (2024): July-October 2024

INCREASING PRODUCTION AND MARKETING OF HOME CULINARY BUSINESSES AT PINTU AIR I MEDAN BY USING SOCIAL MEDIA

Prihatin Lumbanraja (Unknown)
Arlina Nurbaity Lubis (Unknown)
Beby Kendida Hasibuan (Unknown)



Article Info

Publish Date
15 Jul 2024

Abstract

Micro, small and medium enterprises are one of the driving factors of the Indonesian economy. This is because this business can be carried out by all levels of Indonesian society. One of the MSME sectors that is widely used is the home catering business. This is because the food business is a business that is always in demand by consumers. The obstacles that many home businesses face are a lack of production equipment and marketing processes that are still very traditional. This activity is expected to be able to improve the production process to be more optimal and in line with consumer needs. Apart from that, this activity is also expected to be able to help partners in their marketing by using social media so that they can be better known to the wider community so that demand for products will increase.

Copyrights © 2024






Journal Info

Abbrev

IRPITAGE

Publisher

Subject

Humanities Energy Social Sciences Other

Description

International Review of Practical Innovation, Technology And Green Energy (IRPITAGE) is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as ...