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All Journal Jurnal Dinamika Ekonomi dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Prosiding Konferensi Nasional PKM-CSR International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Proceedings of The International Conference on Business and Economics
Arlina Nurbaity Lubis
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PENGARUH BRAND IMAGE, HARGA DAN FASILITAS TERHADAP KEPUTUSAN MAHASISWA MEMILIH KULIAH DI POLITEKNIK LP3I MEDAN KAMPUS MEDAN BARU Sri Eka Wulandari; Amrin Fauzi; Arlina Nurbaity Lubis
Jurnal Dinamika Ekonomi & Bisnis Vol 16, No 2 (2019)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v16i2.971

Abstract

Brand image, price, facilities and interest were factors that made students decided to study at Politeknik LP3I Medan Kampus Medan Baru. The objectives of the study were to find out and analize the effect of brand image, price, facilities and interest toward students’ decision to study at Politeknik LP3I Medan Kampus Medan Baru through interest as intervening variable. The respondents were 225 students. Simple random sampling was used as sampling technique. The data were analyzed by using path analysis. The result displayed that brand image, facilities had positive effect and significant to toward students. On the otherhand, price had negative effect toward students. The interest had positive effect and significant toward students’ decision to study at Politeknik LP3I Medan Kampus Baru. Brand image, facilities had positive effect and significant toward students’ decision to study at Politeknik LP3I Medan Kampus Baru. On the otherhand, pice had negative toward students’ decision toward students’ decision to study at Politeknik LP3I Medan Kampus Baru.
Analysis of the Influence of Product Quality, Price, and Brand Image on Repurchaseintention with Customer Satisfaction as Intervening Variables on Customers of Skincare MS Glow Products (Study of the Communities in North Labuhanbatu Regency) Gisela Nilasari; Paham Ginting; Arlina Nurbaity Lubis
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4670

Abstract

This objective of the research is to analyze the effect of product quality, price, and brand image variables on repurchase intention with customer satisfaction as an intervening variable on MS Glow skincare products (study of the community in North Labuhanbatu Regency). The research uses quantitative approach. This is an associative research with primaryand secondary data whichare obtained through documentation study and statements list and use Likert scale as the measurement. The sample in this researchis people in North Labuhanbatu Regency with minimum age of 18 years old, and has been a customers who has purchased MS Glow skincare products at least 1 time, the number of respondents is 170 people. The data are collected by distributing questionnaires with accidental sampling technique. The data analysis techniqueuses descriptive statistical analysis and path analysis, using Smart PLS. The research results  found that product quality and brand image directly has a positive and significant effect on customer satisfaction, price has a positive but not significant effect on customer satisfaction. Product quality and price variables directly has a positive and significant effect on repurchase intention, brand image has a positive but not significant effect on repurchase intention. The variable of customer satisfaction has a positive and significant effect on repurchase intention,then indirectly product quality and brand image through customer satisfaction has a positive and significant effect on repurchase intention, price through customer satisfaction has a positive but not significant effect on repurchase intention.
Tantangan Merintis Kemitraan Ekowisata Mangrove: Lesson Learning Bersama Masyarakat Pesisir Belawan Pindi Patana; Achmad Delianur Nasution; Zulham Afandi Harahap; Prihatin Lumbanraja; Arlina Nurbaity Lubis; Onrizal Onrizal; Rudi Hartono; Indra Aulia
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.808 KB) | DOI: 10.37695/pkmcsr.v3i0.813

Abstract

Masyarakat Kampung Nelayan Seberang Belawan sudah ada sejak 1957. Sejumlah nelayan awalnya menjadikan pinggiran hutan mangrove di Pesisir Belawan sebagai tempat singgah sementara selama melaut, namun seiring waktu kini berkembang menjadi perkampungan nelayan. Kehidupan nelayan pesisir masih sangat tradisonal dan cenderung marginal dari kegiatan pembangunan. Mereka mengandalkan penghidupan dari hasil tangkapan laut seperti ikan, kepiting dan udang. Keberadaan hutan mangrove yang berstatus hutan lindung dan hutan produksi terbatas di sekitar perkampungan nelayan belum banyak berdampak terhadap kesejahteraan. Bahkan di tahun 2000an banyak yang memanfaatkan mangrove secara illegal untuk dibuat menjadi arang, sehingga menurunkan produktivitas tangkapan laut serta mengancam kelestarian lingkungan. Kegiatan pengabdian kepada masyarakat dengan konsep Desa Binaan USU di Pesisir Belawan ini dirancang dengan tujuan untuk meningkatkan kesejahteraan nelayan melalui pemanfaatan jasa lingkungan ekowisata hutan mangrove berbasis ekonomi masyarakat. Metoda yang digunakan LPPM USU yaitu memfasilitasi pembentukan kelembagaan wisata dengan pola kemitraan nelayan dan Dinas Kehutanan Provinsi Sumatera Utara serta pelatihan pengelolaan ekowisata. Analisis potensi wisata menunjukkan hutan mangrove sangat terbuka untuk dikembangkan menjadi ekowisata di Pesisir Belawan. Pengelolaan ekowisata diharapkan menjadi pintu akses masyarakat terhadap pemanfaatan hutan mangrove secara legal serta adanya alternatif penghidupan yang berkelanjutan.
Pengembangan Usaha Kecil Makanan pada Komunitas Perempuan di Kecamatan Tanjung Morawa Kota Deli Serdang Ritha Fatimah Dalimunthe; Arlina Nurbaity Lubis
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.092 KB) | DOI: 10.37695/pkmcsr.v3i0.865

Abstract

Komunitas perempuan UMKM Tanjung Morawa yang beranggotakan umumnya Ibu Rumah Tangga siap mengembangkan usaha berbasis usaha kecil makanan. Pelaksanaan kegiatan pengabdian pada komunitas tersebut berupaya memaksimalkan potensi komunitas melalui pemberdayaan dengan memberikan ipteks berwirausaha di komunitas tersebut. Serangkaian kegiatan pelatihan, pendampingan, serta sosialisasi dilakukan kepada mitra pengabdian dengan tujuan terciptanya kewirausahaan baru dengan memanfaatkan bisnis online serta bahan baku alami dan sehat. Bisnis model kanvas diperkenalkan kepada komunitas untuk meningkatkan daya saing berbasis ekonomi keluarga. Pada kegiatan pengabdian ini, ibu-ibu rumah tangga yang tergabung dalam komunitas dikembangkan menjadi women entrepreneur berkelompok dengan jumlah 23 pelaku usaha di wilayah Tanjung Morawa, Kabupaten Deli Serdang, Sumatera Utara. Fokus pengembangan komunitas berbasis makan olahan dengan bahan baku juga memanfaatkan ketersediaan lahan yang non-produktif. Pemberdayaan komunitas ini menargetkan peningkatan jumlah wirausaha baru dalam kalangan komunitas yang akan membantu ekonomi keluarga sekaligus membuka lapangan kerja baru. Kegiatan pengabdian ini menargetkan pembentukan lima wirausaha baru yang akan didampingi secara khusus untuk pengembangan bisnis model kanvas.
The Influence of Price Perceptions, Service Quality and Trust on Gojek Customer Loyalty at the Universitas Sumatera Utara Endang Lestari; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1882

Abstract

This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that price perception has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra. Service quality has a negative and insignificant effect on Gojek Customer Loyalty at the University of North Sumatra. Trust has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra.
ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Sarah Madaniah; Arlina Nurbaity Lubis; Endang Sulistya Rini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3044

Abstract

The beauty industry has experienced significant and rapid growth in recent years. However, this growth has not been reflected in Sociolla's revenue, which has shown fluctuations and a downward trend. In its annual report, Sociolla stated that it has implemented an omnichannel system to enhance customer experience. Surprisingly, this system has become the least utilized shopping channel among its consumers. Previous studies have also presented mixed results regarding the implementation of omnichannel strategies and customer management. This phenomenon has gained increasing attention from both academics and industry practitioners due to the growing challenges in delivering effective customer service. This study aims to examine and analyze the influence of omnichannel system usage and customer experience on customer loyalty through customer satisfaction at Sociolla Sun Plaza Medan. The research adopts an associative approach with quantitative data. The population consists of Sociolla customers at Sun Plaza Medan, whose total number is unknown. 210 respondents were selected using purposive sampling, with criteria including having made at least three purchases at Sociolla Sun Plaza Medan and having used multiple shopping channels. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicate that the use of the omnichannel system has a positive but insignificant effect on both customer satisfaction and loyalty. In contrast, customer experience has a positive and significant effect on both satisfaction and loyalty. Regarding indirect relationships, customer satisfaction does not mediate the effect of omnichannel system usage on customer loyalty. However, customer satisfaction does mediate the relationship between customer experience and loyalty at Sociolla.
INCREASING PRODUCTION AND MARKETING OF HOME CULINARY BUSINESSES AT PINTU AIR I MEDAN BY USING SOCIAL MEDIA Prihatin Lumbanraja; Arlina Nurbaity Lubis; Beby Kendida Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1822

Abstract

Micro, small and medium enterprises are one of the driving factors of the Indonesian economy. This is because this business can be carried out by all levels of Indonesian society. One of the MSME sectors that is widely used is the home catering business. This is because the food business is a business that is always in demand by consumers. The obstacles that many home businesses face are a lack of production equipment and marketing processes that are still very traditional. This activity is expected to be able to improve the production process to be more optimal and in line with consumer needs. Apart from that, this activity is also expected to be able to help partners in their marketing by using social media so that they can be better known to the wider community so that demand for products will increase.
THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY BSI GRIYA ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION OF BANK SYARIAH INDONESIA CAPEM ISKANDAR MUDA IN MEDAN CITY Nikmir Rohmiati; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.382

Abstract

This research aims to determine and analyze the influence of service quality on customer satisfaction, the influence of BSI Griya product quality on customer satisfaction, the influence of service quality on customer loyalty, the influence of BSI Griya product quality on customer loyalty, the influence of customer satisfaction on customer loyalty, and the influence of service quality on customer loyalty through customer satisfaction, the influence of BSI Griya product quality on customer loyalty through customer satisfaction of BSI Capem Iskandar Muda in Medan City. This type of research is associative research with a quantitative analysis approach. The population and sample in the study amounted to 121 customers, using saturated sampling techniques. The data collection methods used are questionnaires, interviews and documentation studies, while the types and sources of data use primary data and secondary data. The data analysis method uses descriptive statistical analysis and Structural Equation Modeling Partial Least Squares (SEM-PLS). The results of this research show that service quality has a positive and significant effect on customer satisfaction, BSI Griya product quality has a positive and significant effect on customer satisfaction, service quality has a positive and insignificant effect on customer loyalty, BSI Griya product quality has a positive and insignificant effect on customer loyalty , customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to significantly mediate the effect of service quality on customer loyalty, and customer satisfaction is able to significantly mediate the effect of BSI Griya product quality on customer loyalty.
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT) Akhmad Syarif Sinaga; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.599

Abstract

The rapid development of digital technology has given the impact on the increase in demands for various kinds of communication devices which causes the high competition in attracting market segments in communication. Many smartphone businesses compete tightly in the national and international markets, offering various products with unique features to help consumers in their activities. Decision to buy is when buyers have decided to determine their choices and bought certain products. The objective of the research was to find out ad analyze the influence of brand image, product quality, and price on decision to buy Samsung smartphones. The research subjects were 544 employees of PT Angkasa Pura Aviasi of Kualanamu International Airport who had bought and used Samsung smartphones, and 108 of them were used as the samples. The data were gathered by distributing questionnaires and analyzed using multiple linear regression analysis. The result of the research showed that, simultaneously, brand image, product quality, and price had a significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. Partially, brand image, product quality, and price respectively had positive and significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. It was found that brand image had the most dominant influence on the decision to buy Samsung smartphones by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport
PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) KERAJINAN MENJAHIT DAN BORDIR DI KECAMATAN MEDAN AREA KOTA MEDAN Prihatin Lumbanraja; Arlina Nurbaity Lubis; Sitti Raha Agoes Salim
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2017): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.661 KB) | DOI: 10.32734/abdimastalenta.v2i1.2195

Abstract

Kegiatan pengabdian pada masyarakat ini bertujuan untuk mengembangkan usaha mikro dalam upaya peningkatan daya saing usaha untuk menggerakkan roda perekonomian Indonesia.Dalam kegiatan ini, pengabdian ditujukan kepada kelompok usaha kreatif yang bergerak dalam usaha pembordiran dan penjahit pakaian.Situasi saat ini menunjukkan bahwa pengaplikasiakn konsep-konsep manajemen, khususnya manajemen usaha, pemasaran, serta penenuan harga masih belum sesuai dari kondisi ideal.Situasi ini memberikan peluang optimalisasi kegiatan usaha jika UMKM berhasil dibina dengan baik. Kegiatan pengabdian dilakukan dalam bentuk sumbangan mesin jahit serta material lainnya yang ditujukan untuk peningkatan produksi dan pelatihan keterampilan pengusaha UMKM anggota kelompok mitra. Pelatih didatangkan secara berkala untuk meningkatkan keterampilan pengusaha yang nantinya akan membantu anggota UMKM lainnya. Penyuluhan diberikan agar pengusaha lebih memahami konsep dan pengaplikasian manajemen dalam kegiatan usaha.Pendampingan diberikan agar penyerapan dan perubahan sikap menjadi lebih optimal.Evaluasi dilakukan untuk melihat perkembangan pengelola UMKM setelah menerika rangkaian kegiatan pengabdian. Hasil yang diperoleh setelah menyelesaikan rangkaian kegiatan pengabdian tergolong memuaskan.Mitra mengalami perubahan mendasar dari berbagai aspek dan menjadi lebih baik dalam mengelola usaha.
Co-Authors Achmad Delianur Nasution Akhmad Syarif Sinaga Amrin Fauzi Amrin Fauzi Anggita Rizki Defiani Hasibuan Beby Karina Fawzeea Sembiring Beby Kendida Hasibuan Endang Lestari Endang Sulistya Rini Fadli Gisela Nilasari Hanastasia Debora Sari Siahaan Indra Aulia Irfan Syahputra Laily Artha Nasution Nabawi Putri Marisa Nasution Nikmir Rohmiati Onrizal Onrizal paham ginting Parapat Gultom Pindi Patana Prihatin Lumbanraja Ritha Fatimah Dalimunthe Rizky Amalia Nasution Rudi Hartono Sarah Madaniah Sitti Raha Agoes Salim Sri Eka Wulandari Tri Putri Br Purba Zulham Afandi Harahap