International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 4 No. 3 (2024): May

THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City)

Nur Athifah (Unknown)
Dewi Nurmasari Pane (Unknown)
Annisa Sanny (Unknown)

Article Info

Publish Date
30 May 2024

Abstract

This research uses quantitative methods to measure buying interest by measuring the independent variables Online Customer Review and Price. Researchers created and distributed questionnaires to 101 Gen Z respondents from Medan Citywho used the Shopee application. The results of descriptive analysiswhichareclassifiedasgoodfor all independent variables show thatonline customerreviews and price have a positive and significant influence on purchasing preferences with Fcount 143.949 > Ftable 3.09 at a significance level of 5%.

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Journal Info
International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Website

Abbrev

IJERLAS

Publisher

CV. RADJA PUBLIKA

Subject

Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

This journal accepts articles on results of the research in fields of Education, Cross Culture, Law, Environmental Empowerment which are the latest issues from the results of activities or practical implementations that are problem solving, comprehensive, meaningful, latest and sustainable findings ...