Garuda - Garba Rujukan Digital

Optimizing Monetary Policy Transmission Through The Emerging Market Interest Rate Channel Wahyu Indah Sari; Ade Novalina; Annisa Sanny
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.212

Research using the ARDL Panel Model includes Inflation, Gross Domestic Product, Total Money Supply, Exchange Rates, Consumption, Investment, and Interest Rate in Asia's Three Emerging Markets namely India, China, and Indonesia which aims to boost the economy. This study uses secondary data with a quantitative research type using ARDL Panel Regression, the software used is Eviews 10 with cross-section data for 3 Emerging Market Countries, namely India, China, and Indonesia time series data for 2001-2020. The research results show that Exchange Rates, Investments, and Interest Rates can also be leading indicators to support price stability in Indonesia, China, and India, but their positions are unstable in the long run and short run. The main leading indicator in optimizing the variables in controlling price stability in the Three Emerging Markets Asia is Consumption seen from the stability of the short run and long run, where the long-term and short-term interest rate variables are significant in controlling price stability.

Analysis Of Digital Economic Transformation In Improving The Economy Of Home Industries In Kota Pari Village Wahyu Indah Sari; Annisa Sanny; Ely Delvi Yanti
Proceeding of The International Conference on Economics and Business Vol. 2 No. 1 (2023): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v2i1.258

The purpose of this study was to analyze digital economic transformation towards increasing the income of household entrepreneurs (Case Study: Kota Pari Village, Pantai Cermin District). The specific target in this research is to analyze digital economic transformation towards increasing the income of household business actors in Kota Pari Village, Pantai Cermin District). The hypothesis in this study isE-commerce, E-Money, E-Wallet (Electronic Wallet) simultaneously and partially affect the income of household business actors in Kota Pari Village, Pantai Cermin District. Methodwhich will be used in this study are: Quantitative, where the Quantitative Method in this study relates to data that describes digital economic estimates for increasing the income of home industry entrepreneurs in Kota Pari Village, Pantai Cermin District). The data analysis used is: Quantitative Analysis consisting of Multiple Linear Regression. The results of the study stated that E-commerce significantly affected income, while e-money and e-wallet did not significantly affect the income of business people in Kota Pari Village.

Analysis of Business Capital, Labor, Number of Consumers and Production on SMEs Income in Medan Petisah District Muhamad Toyib Daulay; Annisa Sanny
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i1.513

The effect of the independent variable on the dependent variable, which is entitled " Analysis of Business Capital, Labor, Number of Consumers and Production on UKM Income in Medan Petisah District". In this study, researchers used primary data using a population of 176 and a sample of 122 SMEs in the restaurant sector. Based on the results of data processing using the SPSS version 16.0 application, capital has a significant direct effect on income. Labor has a significant direct effect on income. Consumers have a significant direct effect on income. And based on path analysis research, the results of data processing show that the value of capital has a positive effect on income through production as an intervening variable. Labor has a positive effect on income through production as an intervening variable. Consumers have a positive effect on income through production as an intervening variable.

Potential product Development at Indonesian Islamic Banks Based on Sharia Economic Mohammad Yusuf; Annisa Sanny; Zuhri Ramadhan
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i1.660

The government has high hopes for the benefits of Bank Syariah Indonesia because it is a momentum that will affect public awareness of the Islamic financial industry, especially Islamic banking. However, behind the opportunities of an industry there are challenges that must be resolved, as for these challenges are related to increasing financial literacy, how to adapt a new work culture which of course among the three previous Islamic banks has different characteristics, bank management that ensures that integration goes well without sacrificing previous quality resources, and how to create financial services that can compete and be able to accommodate and facilitate financing related to the main program of Islamic banks. The main potential for product development of Bank Syariah Indonesia can make the Islamic finance industry compete both regionally and internationally so that it can help the development of the national economy.

The Short Video Platform Phenomenon and Its Impact on Pre-teen Children's Behavior: An Empirical Study in Medan City Annisa Febrina; Annisa Sanny; Dinda Fagita
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6103

This study aims to analyze the impact of using short video platforms on the behavior of pre-adolescent children in Medan City. The rapid development of social media, especially short video platforms such as TikTok and Instagram Reels, has become an inseparable part of the lives of pre-adolescent children. In this context, this study explores how addiction to short video content affects children's social, emotional, and cognitive behavior. The research method used is a quantitative approach with a survey involving 150 respondents aged 10-12 years from various schools in Medan City. The results of the study indicate that excessive use of short video platforms is correlated with increased impulsive behavior, decreased direct social interaction, and a tendency to imitate trends and lifestyles displayed in video content. In addition, this study also found that the duration of use of this platform is closely related to decreased concentration in learning at school. This study recommends stricter supervision by parents and digital education for pre-adolescent children to minimize the negative impacts of social media use.

The Influence of Informativeness, Interactivity, and Electronic Word of Mouth in Social Media Marketing Strategy on Customer Satisfaction at Toba Caldera Resort Diana Trisisca; Annisa Sanny; Erwansyah Erwansyah
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.597

This research was conducted at Toba Caldera Resort to determine and analyze the influence of informativeness, interactivity, and electronic word of mouth (WOM) in social media marketing strategies on customer satisfaction at Toba Caldera Resort. The population in this study was visitors to Toba Caldera Resort. The sample was drawn using the Hair formula, and the sampling technique used non-probability sampling, as well as purposive sampling. The method used in this study was quantitative with an associative type. Data collection was carried out using a questionnaire and a Likert scale for variables. The data analysis tool was multiple linear regression using Statistical Package for the Social Sciences (SPSS) 25.0 software. The results showed that informativeness had a positive and significant effect on customer satisfaction, interactivity had a positive and significant effect on customer satisfaction, and electronic word of mouth had a positive and significant effect on customer satisfaction. The results of this study found that informativeness, interactivity, and electronic word of mouth simultaneously had a positive and significant effect on customer satisfaction at Toba Caldera Resort

The Influence Of Content Marketing, Brand Image And E-Service Quality On Consumer Satisfaction At Kopi Kenangan In Jalan Setia Medan Muhammad Tegar Dwinata; Annisa Sanny; Slamet Widodo
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11238

This study aims to analyze the influence of Content Marketing, Brand Image, and E-Service Quality on Consumer Satisfaction at Kopi Kenangan on Jalan Setia Medan. This study applies a quantitative approach through a survey method to 96 respondents who are active consumers. The data analysis technique used is multiple linear regression through SPSS software version 22. These findings show that partially Content Marketing has a negative and significant effect on Consumer Satisfaction (B = -0.147; t = -5.304; Sig. = 0.000). Brand Image has a positive and significant impact on Consumer Satisfaction (B = 0.083; t = 2.816; Sig. = 0.006). Meanwhile, E-Service Quality has a positive and significant impact on Consumer Satisfaction (B = 0.629; t = 13.094; Sig. = 0.000). The results of simultaneous testing show that Content Marketing, Brand Image, and E-Service Quality simultaneously have a significant effect on Consumer Satisfaction (F = 63.980; Sig. = 0.000). The Adjusted R² value of 0.665 indicates that 66.5% of the variation in Consumer Satisfaction can be explained by the research model, and 33.5% is influenced by other factors outside the research. The findings of this study indicate that E-Service Quality is a very dominant variable in increasing the level of Consumer Satisfaction. Therefore, companies need to increase the level of digital service quality, accompanied by an evaluation of content marketing strategies and strengthening brand image to support the continuous improvement of consumer satisfaction.

The Influence Of Content Marketing, Brand Image And E-Service Quality On Consumer Satisfaction At Kopi Kenangan In Jalan Setia Medan Muhammad Tegar Dwinata; Annisa Sanny; Slamet Widodo
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.12032

This study aims to analyze the influence of Content Marketing, Brand Image, and E-Service Quality on Consumer Satisfaction at Kopi Kenangan on Jalan Setia Medan. This study applies a quantitative approach through a survey method to 96 respondents who are active consumers. The data analysis technique used is multiple linear regression through SPSS software version 22. These findings show that partially Content Marketing has a negative and significant effect on Consumer Satisfaction (B = -0.147; t = -5.304; Sig. = 0.000). Brand Image has a positive and significant impact on Consumer Satisfaction (B = 0.083; t = 2.816; Sig. = 0.006). Meanwhile, E-Service Quality has a positive and significant impact on Consumer Satisfaction (B = 0.629; t = 13.094; Sig. = 0.000). The results of simultaneous testing show that Content Marketing, Brand Image, and E-Service Quality simultaneously have a significant effect on Consumer Satisfaction (F = 63.980; Sig. = 0.000). The Adjusted R² value of 0.665 indicates that 66.5% of the variation in Consumer Satisfaction can be explained by the research model, and 33.5% is influenced by other factors outside the research. The findings of this study indicate that E-Service Quality is a very dominant variable in increasing the level of Consumer Satisfaction. Therefore, companies need to increase the level of digital service quality, accompanied by an evaluation of content marketing strategies and strengthening brand image to support the continuous improvement of consumer satisfaction.

The Influence Of Social Media Marketing, Brand Image And Product Quality On Purchasing Decisions At PT Velindo Tours And Travel Dinda Rindana; Yana Diana; Annisa Sanny
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.10628

The research analysis aims to analyze social media marketing, brand image, and product quality on purchasing decisions at PT Velindo Tours and Travel. The data analysis technique used was an associative research method with the help of SPSS version 25. This study employed multiple linear regression analysis. The sample size was 72 respondents. Primary data collection used a questionnaire. The results showed that social media marketing had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Brand image had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Product quality had a positive but partially insignificant effect on purchasing decisions at PT Velindo Tours and Travel. Social media marketing, brand image, and product quality had a positive and significantly simultaneous effect on purchasing decisions at PT Velindo Tours and Travel.

The Influence Of Social Media Marketing, Brand Image And Product Quality On Purchasing Decisions At PT Velindo Tours And Travel Dinda Rindana; Yana Diana; Annisa Sanny
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11085

The research analysis aims to analyze social media marketing, brand image, and product quality on purchasing decisions at PT Velindo Tours and Travel. The data analysis technique used was an associative research method with the help of SPSS version 25. This study employed multiple linear regression analysis. The sample size was 72 respondents. Primary data collection used a questionnaire. The results showed that social media marketing had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Brand image had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Product quality had a positive but partially insignificant effect on purchasing decisions at PT Velindo Tours and Travel. Social media marketing, brand image, and product quality had a positive and significantly simultaneous effect on purchasing decisions at PT Velindo Tours and Travel.

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