Jurnal Ekonomi
Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024

Optimizing Digital Applications For MSMEs In Operational Efficiency And Encouraging The Acceleration Of The Digital Economy

Eka, Andi Primafira Bumandava (Unknown)
Sari , Sarlina (Unknown)
Sutono, Sutono (Unknown)
Tamzil , Fachmi (Unknown)
Anggraeni , Dewi (Unknown)



Article Info

Publish Date
15 Jul 2024

Abstract

In the digital economy era, the application of information and communication technology is the main support for MSMEs to improve operational efficiency. This study uses a systematic literature review method to review and analyze literature related to the adoption of digital technology in MSMEs. The results show that digital applications such as inventory management systems, e-commerce platforms, digital marketing tools, and financial applications can significantly improve the operational efficiency of MSMEs. However, the adoption of these technologies still faces barriers such as limited resources, lack of technical knowledge, and minimal infrastructure support. To encourage the adoption of digital technology, it is necessary to improve digital literacy, financial support, and strengthen infrastructure. Case studies show the success of MSMEs that have adopted digital technology in increasing sales and operational efficiency. This research provides practical recommendations for MSMEs, government, and other stakeholders in supporting MSME digitalization, which in turn is expected to contribute to the acceleration of the digital economy in Indonesia.

Copyrights © 2024






Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...