Journal of Social Research
Vol. 3 No. 3 (2024): Journal of Social Research

The Influence of Coffee Product Quality, Food Product Quality and Price on Consumer Loyalty in Mediation of Customer Satisfaction at Coffeeshop Konnichiwa Pantai Indah Kapuk

Pambudi, Bondan (Unknown)
Krisnandi, Antonius Rizki (Unknown)
Sari, Dhanik Puspita (Unknown)
Agung, Anak Agung Gde (Unknown)
Jakaria, Jakaria (Unknown)

Article Info

Publish Date
27 Feb 2024

Abstract

Coffee is one of the most popular beverages in the world. It has become a common thing for people in big cities. This has an impact on the existing coffee business. The quality of coffee products affects consumer loyalty. This study aims to study the relationship between price, quality of food products, and consumer satisfaction. The data analysis method used in this study is Partial Least Squares (PLS) using Smart PLS 3.0 software. The structural equation modeling is used to predict construct structural indicators. The results of these calculations show that the structural model has a good goodness of fit value.

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Journal Info
Journal of Social Research
Website

Abbrev

ijsr

Publisher

CV. International Journal Labs

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall ...