Human Capital Development
Vol 6 No 3 (2019): HUMAN CAPITAL DEVELOPMENT

PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN LOKASI TERHADAP KEPUASAN PELANGGAN BANQUET ROOM HOTEL LE GRANDEUR JAKARTA

Hanifan Cahyo Nugroho (STIE Pariwisata Internasional)
Prawoto (STIE Pariwisata Internasional)



Article Info

Publish Date
19 Dec 2019

Abstract

Purpose- This study aims to determine the effect of service quality, promotion, and location on customer satisfaction banquet room Hotel Le Grandeur Jakarta partially or simultaneously. Design/methology/approach The population in this study were customers of the Hotel Le Grandeur Jakarta. The sample was determined using the Purposive Sampling method. The type of data used in this study is primary data, namely 100 questionnaires distributed to customers from the Hotel Le Grandeur Jakarta. Data were processed using multiple regression analysis with the help of SPSS v20 for windows. Findings- The results of this study indicate that partially service quality, promotion, and location variables were significantly influence customer satisfaction partially and simultaneously.

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Journal Info

Abbrev

hcd

Publisher

Subject

Other

Description

Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen ...