Human Capital Development
Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT

PENGARUH LOKASI, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KOI MEGA KUNINGAN

Bangkit Saputra (STIE Pariwisata Internasional)
Meylani Tuti (Unknown)

Article Info

Publish Date
30 Dec 2022

Abstract

The purpose of this study was to analyze and determine the effect of location, promotion, and service quality on purchasing decisions at KOI Mega Kuningan. The population in this study were visitors to KOI Mega Kuningan. The sampling technique used was accidental sampling with 100 respondents. The analytical method used is multiple linear regression. The results showed that location, promotion, service quality had an influence on purchasing decisions either partially or simultaneously.

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Journal Info
Human Capital Development
Website

Abbrev

hcd

Publisher

Universitas Asa Indonesia

Subject

Other

Description

Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen ...