Human Capital Development
Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT

PENGARUH KUALITAS PRODUK,PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI GRAND ORCHARDZ HOTEL KEMAYORAN

Ade Pristiwani (STEIN)
Meylani Tuti (Unknown)

Article Info

Publish Date
30 Dec 2022

Abstract

This study intends to analyze the effect of product quality, promotion, and location on purchasing decisions. Participants in this study were visitors who stayed at Grand Orchardz. The sampling technique used was accidental sampling with a total of 211 respondents. Multiple linear regression analysis is the method used. Research findings indicate that location, promotion, and product quality have a major influence on guests' decisions to stay at Grand Orchardz Hotel Kemayoran either partially or simultaneously

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Human Capital Development
Website

Abbrev

hcd

Publisher

Universitas Asa Indonesia

Subject

Other

Description

Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen ...