Human Capital Development
Vol 10 No 1 (2023): Human Capital Development

PENGARUH CITRA DESTINASI, DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG DI LITTLE VENICE BOGOR

Putri Andika (Universitas Asa Indonesia)
Rivera Pantro Sukma Silitonga (Universitas Asa Indonesia)



Article Info

Publish Date
28 Apr 2023

Abstract

This study aims to determine the effect of destination image and promotion on visitor satisfaction through visiting decisions. The population in this study were visitors to Little Venice Bogor. The number of samples in this study were 100 respondents using purposive sampling technique. Data validity and trustworthiness have been checked. Methods for analyzing data that combine quantitative and descriptive methods. Analysis using quantitative data is carried out using structural equation modeling (SEM) with smart PLS software. The results showed that destination image had no significant effect on visitor satisfaction, promotion had a significant effect on visitor satisfaction, destination image had a significant effect on visiting decisions, promotion had a significant effect on visiting decisions, destination image had a significant effect on visitor satisfaction through visiting decisions, promotion had a significant effect on visitor satisfaction through visiting decisions, and visiting decisions had a significant effect on visitor satisfaction.

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Journal Info

Abbrev

hcd

Publisher

Subject

Other

Description

Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen ...