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Rivera Pantro Sukma Silitonga
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PENGARUH SOCIAL MEDIA MARKETING DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PERUSAHAAN DIGITAL MANAA STUDIO Ramagia Deskan; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This research was conducted to determine the effect of social media marketing and price perceptions on consumer satisfaction through purchasing decisions at digital company Manaa Studio. The sample in this research is Manaa Studio customers who have been customers more than once. The sampling technique used purposive sampling of 150 samples. Methods of data collection using questionnaires distributed to respondents. While testing the hypothesis includes path analysis with the help of SmartPLS 3.2. The results found in Manaa Studio's research show that the influence of social media marketing and price perceptions influences consumer satisfaction through purchasing decisions, both directly and indirectly. For the social media marketing mediation variable, it has a significant effect on consumer satisfaction through purchasing decisions and price perceptions have a significant effect on consumer satisfaction through purchasing decisions. The coefficient of determination of purchasing decisions is 79.9% and consumer satisfaction is 47.8%.
PENGARUH CITRA DESTINASI, DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG DI LITTLE VENICE BOGOR Putri Andika; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine the effect of destination image and promotion on visitor satisfaction through visiting decisions. The population in this study were visitors to Little Venice Bogor. The number of samples in this study were 100 respondents using purposive sampling technique. Data validity and trustworthiness have been checked. Methods for analyzing data that combine quantitative and descriptive methods. Analysis using quantitative data is carried out using structural equation modeling (SEM) with smart PLS software. The results showed that destination image had no significant effect on visitor satisfaction, promotion had a significant effect on visitor satisfaction, destination image had a significant effect on visiting decisions, promotion had a significant effect on visiting decisions, destination image had a significant effect on visitor satisfaction through visiting decisions, promotion had a significant effect on visitor satisfaction through visiting decisions, and visiting decisions had a significant effect on visitor satisfaction.
PENGARUH CITRA MEREK, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN DI KFC KALIMALANG Gilbert Rivaldo Rumimper; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this research is to assess the influence of brand image and service quality on customer satisfaction through purchase decisions at KFC Kalimalang. The data was collected by distributing questionnaires to 114 respondents, using the purposive sampling method. Data analysis was carried out using SmartPLS. Service quality and brand image have a significant effect on purchasing decisions and customer satisfaction, but indirectly, through the mediation of purchasing decisions, no effect on customer satisfaction. Purchase decision has no significant effect on customer satisfaction
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH PADA PRODUK SATA Lelly Novita Carolina; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study which aims to analyze the influence of product quality and price perceptions on purchasing decisions through word of mouth on SATA products. By collecting data through distributing questionnaires to as many as 200 respondents using the purposive sampling method with the requirement of at least 2 purchases and the data was processed using structural equation modeling or SEM analysis through the Smartpls 3.0 program. It showed that product quality and price perception effect WOM and Purchasing decision directly; indirectly product quality affect purchasing decision through WOM; but indirectly price perception not significantly effect purchasing decision.
Pengaruh Kualitas Pelayanan dan Suasana Toko terhadap Kepuasan Pelanggan melalui Keputusan Pembelian di Kopi Nako Ciracas Ika Rahmawati; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine the effect of service quality and store atmosphere on customer satisfaction through purchasing decisions at Kopi Nako Ciracas. The sampling technique used a purposive sampling method of 200 respondents and the data was analyzed using Structural Equation Modeling (SEM) through PLS version 3.0. The results of this study are service quality has no effect on customer satisfaction, service quality affects purchasing decisions, store atmosphere affects customer satisfaction and purchasing decisions, but service quality and store atmosphere have an indirect effect on customer satisfaction through purchasing decisions.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN MELALUI KEPUTUSAN PEMBELIAN DI LTG BY ESTERAKYAT Andri Setiawan; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this research is to determine the effect of product quality, promotion on customer satisfaction through purchasing decisions at LTG by Esterakyat. Researchers used purposive sampling method to select respondents. The number of samples for this study consisted of 200 respondents. Data collection was carried out using a questionnaire that had been tested for validity and reliability. the sampling technique used in this research method is purposive sampling technique. hypothesis testing using path analysis with the help of Smart PLS 3.0. the results of this study indicate that product quality has a positive and significant effect directly or indirectly on customer satisfaction through purchasing decisions but on the other hand, promotion has no direct or indirect effect on customer satisfaction through purchasing decisions.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN MENGINAP DI HOTEL INDONESIA KEMPINSKI JAKARTA Skolastika Fenny Febrianti; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the effect of service quality and promotion on customer satisfaction through the decision to stay at the Indonesia Kempinski Jakarta hotel. The data analysis method in this study used SmartPLS 3 software. The sampling used was purposive sampling with a sample of 200 respondents. The results showed that there was a positive and significant direct effect, namely service quality on customer satisfaction, service quality on the decision to stay, promotion on customer satisfaction, and promotion on the decision to stay. For the indirect effect, namely service quality has a significant effect on customer satisfaction through the decision to stay and promotion has a significant effect on customer satisfaction through the decision to stay.
Pengaruh Harga, Lokasi, Fasilitas Terhadap Keputusan Pembelian Membership di Ikigai Fitness Kartini Mega Putri Lusiana Sirait; Rivera Pantro Sukma Silitonga
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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This research aims to discover how price, location, and facilities impact the decisions of Ikagai Fitness Kartini membership. The study was conducted on Ikagai Fitness customers; 109 people were taken as a random sample. This research is explanatory quantitative and uses methods such as descriptive data analysis, Several linear regression tests, classical hypothesis testing, hypothesis testing with program SPSS 25 . According to the findings, location factors had little bearing on customers' decisions to purchase memberships at Ikagai Fitness Kartini, but price and facility variables had a marginally positive and substantial impact. The study's findings demonstrate how location, pricing, and facilities affect consumer choice. to purchase an Ikagai Fitness Kartini membership.
Co-Authors Andri Setiawan Gilbert Rivaldo Rumimper Ika Rahmawati Lelly Novita Carolina Mega Putri Lusiana Sirait Putri Andika Ramagia Deskan Skolastika Fenny Febrianti