Journal of Management and Business Environment (JMBE)
Vol 5, No 2: January 2024

The Influence of Website Design, E-Trust, and E-Service Quality on Online Purchase Decision

Hetty Sri Haryanti (Unknown)

Article Info

Publish Date
10 Jan 2024

Abstract

The purpose of this research is to analyze the influence of website design, e-trust and e-service quality either partially or simultaneously to purchase decision. The sample was 86 customers of the coffee shop Janji Jiwa at Tembalang Semarang. The analysis techniques used were multiple linear regression with least squares equation, the coefficient of determination, and t-statistics and F statistics for testing the hypotheses partially and simultaneously using 5% level of significance. The results indicate that website design, e-trust, and e-service quality have a significant effect on online purchase decisions either partially or simultaneously.

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Journal Info
Journal of Management and Business Environment (JMBE)
Website

Abbrev

JMBE

Publisher

Universitas Katolik Soegijapranata

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

The Journal of Management and Business Environment (JMBE) is a blind-review journal that is published by Magister Management, Soegijapranata Catholic University, Semarang, Indonesia. The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality ...