Branding: Jurnal Manajemen & Bisnis
Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis

FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS

Tekat Sukomardojo (Politeknik Penerbangan Surabaya)
Rahmat Purbandono H (STIE YKPN Yogyakarta)
Endang Fatmawati (Universitas Diponegoro)
Sri Wulan Windu Ratih (Universitas Gunadarma)
La Ode Almana (STIE 66 Kendari)



Article Info

Publish Date
30 May 2024

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.

Copyrights © 2024






Journal Info

Abbrev

branding

Publisher

Subject

Economics, Econometrics & Finance

Description

BRANDING: Jurnal Manajemen & Bisnis (issn: 2963-8852) is a peer-reviewed journal published two times a year (April and October) by Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research ...