Branding: Jurnal Manajemen & Bisnis
Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis

EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION

I Made Suraharta (Politeknik Keselamatan Transportasi Jalan, Tegal)
Nico Djajasinga (PTDI-STTD, Bekasi)
Luluk Fauziah (Sekolah Vokasi Universitas Diponegoro, Semarang)
Sri Umiatun Andayani (Universitas Sultan Fatah Demak)
Mashudi Mashudi (Sekolah Vokasi Universitas Diponegoro, Semarang)



Article Info

Publish Date
22 Aug 2023

Abstract

Transportation is an important part of this era of globalization. But at the same time transportation, especially in the field of logistics, often harms the environment. This research will then look at the impact of sustainable transportation and the implementation of green logistics on the environment. This research will be carried out using a descriptive qualitative approach. The data used in this study comes from various relevant previous research results or studies. The results of this study then found that the negative impact of conventional transportation led to the importance of changes in transportation management. Through the adoption of innovative technology, smart route management, and environmentally friendly vehicles, a company will be able to reduce operational costs, increase efficiency, and significantly reduce the negative impact it has on the environment. Sustainable transportation and green logistics are strategic opportunities for future businesses.

Copyrights © 2023






Journal Info

Abbrev

branding

Publisher

Subject

Economics, Econometrics & Finance

Description

BRANDING: Jurnal Manajemen & Bisnis (issn: 2963-8852) is a peer-reviewed journal published two times a year (April and October) by Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research ...