Sri Umiatun Andayani
Universitas Sultan Fatah Demak

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EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION I Made Suraharta; Nico Djajasinga; Luluk Fauziah; Sri Umiatun Andayani; Mashudi Mashudi
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29193

Abstract

Transportation is an important part of this era of globalization. But at the same time transportation, especially in the field of logistics, often harms the environment. This research will then look at the impact of sustainable transportation and the implementation of green logistics on the environment. This research will be carried out using a descriptive qualitative approach. The data used in this study comes from various relevant previous research results or studies. The results of this study then found that the negative impact of conventional transportation led to the importance of changes in transportation management. Through the adoption of innovative technology, smart route management, and environmentally friendly vehicles, a company will be able to reduce operational costs, increase efficiency, and significantly reduce the negative impact it has on the environment. Sustainable transportation and green logistics are strategic opportunities for future businesses.
A Critical Review Of The Effectiveness Of Economic Policies During The Pandemic In Developing Countries Apriyasni Melati; Sri Umiatun Andayani; Adisti Maharani Krisna; Ni Wayan Septia Wini; Faty Rahmarisa
Economics And Business Management Journal ( EBMJ ) Vol. 2 No. 02 (2025): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v2i02.469

Abstract

This study examines the effectiveness of economic policies in addressing global economic challenges and their impact on various sectors, including SMEs and the informal sector. The primary focus is on analyzing how fiscal and monetary policies can mitigate economic instability and enhance public welfare. The study also explores the role of digital technology in supporting transparency and efficiency in economic policymaking. The research employs both qualitative and quantitative approaches, utilizing secondary data analysis from reliable sources. The findings indicate that strong coordination between central and local governments, along with responsive and inclusive economic policies, can enhance the effectiveness of economic strategies. This research is expected to serve as a foundation for more adaptive economic policies in the future.
Application of the MOORA and TOPSIS Methods in the Evaluation of Tax Administration Strategies based on Taxpayer Identification Numbers (NPWP), Services, Sanctions, and Taxpayer Understanding Sri Umiatun Andayani; Dyah Kusumawati; Mustagfirin Mustagfirin
Jurnal Informatika dan Rekayasa Perangkat Lunak Vol. 8 No. 1 (2026): Maret
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Taxpayer compliance is a crucial factor in optimizing state revenue through the taxation sector. Although the number of taxpayers in Indonesia continues to increase, the level of voluntary compliance is still relatively low, so an effective tax administration strategy is needed to improve it. This study aims to analyze the influence of the benefits of Taxpayer Identification Number (NPWP), service quality, administrative sanctions, and tax understanding on taxpayer compliance, and determine the most optimal tax administration strategy using the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) methods. This approach was chosen because it is able to provide objective and measurable analysis results based on complex criteria. The MOORA method is used to normalize and weight each criterion, while TOPSIS is used to determine the most ideal strategic solution. The results show that the strategy of increasing tax socialization and sending warning letters to taxpayers who violate is the most effective step to increase taxpayer compliance. Sensitivity analysis shows that the MOORA method has a better level of stability of results with an average sensitivity value of -1.61%, compared to TOPSIS at -7.96%. Thus, the MOORA method is considered more appropriate for use in the context of evaluating tax administration strategies. This research significantly contributes to the development of data-driven tax policies and enriches the literature on the application of multicriteria decision-making methods in tax administration in Indonesia.