The Es Economics and Entrepreneurship
Vol. 2 No. 02 (2023): The Es Economics And Entrepreneurship (ESEE)

The Influence of Service Quality and Price on The Decision to Use Grab Services

Rauf, Nuzmerini (Unknown)
Darman (Unknown)
Hunowu, Abd. Hamid (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

This research was conducted to determine the influence of service quality and price on the decision to use Grab services in Gorontalo. The sampling technique used was Accidental Sampling by determining 50 respondents. The research method uses quantitative descriptive with the Statistical Program for Social Science (SPSS). The results of this research show that Service Quality and Price significantly influence the Decision to Use Grab Services with an F value of 22.528, with a total influence of 0.484 or 48.4%. Service Quality has a significant effect on the Decision to Use Grab Services with a t-value of 4.021, Price has a significant effect on the Decision to Use Grab Services with a t-value of 3.415.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
The Es Economics and Entrepreneurship
Website

Abbrev

esee

Publisher

Eastasouth Institute

Subject

Economics, Econometrics & Finance

Description

ESEE - The Es Economics and Entrepreneurship is a peer-reviewed journal and open access three times a year (April, August, and December) published by Eastasouth Institute. ESEE aims to publish articles in the field of Microeconomics and macroeconomics, International trade and international finance, ...