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All Journal Journal of Economic, Business, and Administration JEBA Jurnal Ilmu Manajemen dan Bisnis Journal of Hulonthalo Service Society Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship West Science Business and Management Journal of Innovative and Creativity
Nuzmerini Rauf
Universitas Bina Mandiri Gorontalo
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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IMPLEMENTATION OF THE VILLAGE FINANCIAL SYSTEM IN BANGIO VILLAGE, PINOGU SUB-DISTRICT BONE BOLANGO DISTRICT yulandri tobuto; Titin Dunggio; Nuzmerini Rauf
Journal of Economic, Business, and Administration (JEBA) Vol. 3 No. 3 (2022): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v3i3.802

Abstract

The purpose of this study was to determine the application of the SISKEUDES application and the inhibiting factors in the application of the SISKUDES application in village financial management in Bangio Village, Pinogu District, Bone Bolango Regency. The research methodology in writing this final report is a descriptive qualitative method with the type of field research. The data collection techniques used are observation, interviews and documentation which are primary data, which comes from eight informants who provide information directly related to the implementation of the SISKEUDES application. From this research, it can be concluded that the SISKEUDES application in Bangio village financial management plays an important role in assisting village officials because it facilitates and is useful in preparing village financial reports accurately. The SISKEUDES application is also useful and effective in generating financial reports for villages for security and helping improve the performance of village officials.
THE FACTORS INFLUENCING CONSUMER BEHAVIOR IN INDOMARET POTANGA SUB-DISTRICT, BARAT CITY, GORONTALO CITY Amna Latif; Frista Iin Wahyuni; Nuzmerini Rauf
Journal of Economic, Business, and Administration (JEBA) Vol. 3 No. 3 (2022): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v3i3.996

Abstract

This study aims to find how are the factors that influencing Indomaret Consumer Behavior in Potanga Village, Kota Barat District, Gorontalo City. The research method used is the primary data approach with reference to quantitative research. The pupolation and sample in this study were 100 consumers at one of the Indomaret Sub-Districts of techniques using observation, questionnaires and documentation. Obtained from the calculation of the questionnaire that will the carried out which relates to research problems with the analytical method using simple regression. The results of the study are that consumers (X) have a significant effect on consumer behavior (Y) with the result that the t-count value for the variable factors is 30, 705 with a significance value of 0.000. this significance value is still smaller than the alpha value (0,05) so that Ho is rejected. In other words, at the 95% confidence level, it can be concluded that there is a positive and significant influence of these factors on consumer behavior in Indomaret, Potanga Village, Kota Barat Distict, Gorontalo City.
MANAGEMENT OF BUMDES IN 2021 IN LUWO'O VILLAGE, POSIGADAN DISTRICT, BOLAANG MONGONDOW REGENCY SELATAN Frista Iin Wahyuni; Nuzmerini Rauf; Ely Ibrahim
Journal of Hulonthalo Service Society (JHSS) Vol. 1 No. 1 (2022): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.537 KB) | DOI: 10.47918/jhss.v1i1.648

Abstract

The objectives of this community service activity are: 1) to help BUMDes Luwo'o Posiga Subdistrict and develop a savings and loan unit based on an accounting information system with computer applications in making financial reports, 2) to improve the ability of BUMDes devices to operate accounting information systems with computer applications for making financial reporting. The method used is to provide training in the form of an introduction to the creation of a system in the savings and loan unit based on a technology-based accounting information system. Furthermore, the mentoring method is carried out on the implementation of a computer application-based accounting information system at the BUMDes Luwo'o savings and loan unit, Posigadan District, until the accounting information system can be run. The implementation of training and mentoring activities for the development of accounting information systems at BUMDes Luwo'o, Posigadan District has been running smoothly, both training activities and assistance in developing accounting information systems. The manager of BUMDes Luwo'o, Posigadan District, enthusiastically welcomed the implementation of community service activities, namely training and assistance in developing the accounting information system that had been designed.
Quality of Service in the Digital Era: Challenges and Opportunities Rauf, Nuzmerini; Djou, Sitti Husna Noviana; Ma’ruf, Fatmah; Anani, Siske; Rizal, Rizal
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1568

Abstract

This article discusses the quality of service in the context of the digital era, identifying the challenges and opportunities faced by the organization. With the advancement of technology, the interaction between service providers and customers is becoming easier, but it also brings new challenges such as data security and ever-increasing expectations. This study examines various strategies that can be applied to improve service quality, including the use of artificial intelligence and data analytics to understand customer needs. Additionally, this article emphasizes the importance of employee training in dealing with these changes, as well as innovative approaches to creating a better customer experience. The results show that despite the challenges, the digital era also offers significant opportunities for companies to improve service and build stronger relationships with customers.
The Influence of Service Quality and Price on The Decision to Use Grab Services Rauf, Nuzmerini; Darman; Hunowu, Abd. Hamid
The Es Economics and Entrepreneurship Vol. 2 No. 02 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i02.169

Abstract

This research was conducted to determine the influence of service quality and price on the decision to use Grab services in Gorontalo. The sampling technique used was Accidental Sampling by determining 50 respondents. The research method uses quantitative descriptive with the Statistical Program for Social Science (SPSS). The results of this research show that Service Quality and Price significantly influence the Decision to Use Grab Services with an F value of 22.528, with a total influence of 0.484 or 48.4%. Service Quality has a significant effect on the Decision to Use Grab Services with a t-value of 4.021, Price has a significant effect on the Decision to Use Grab Services with a t-value of 3.415.
A Bibliometric and Thematic Analysis of Digital Marketing Research in Reputable Journals (2010-2024) Judijanto, Loso; Rauf, Nuzmerini; Anani, Siske; Idrus, Rini Angriani
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1991

Abstract

This study presents a bibliometric and thematic analysis of digital marketing research published in reputable journals between 2010 and 2024, utilizing VOSviewer to map structural, conceptual, and temporal developments in the field. A total of curated Scopus-indexed journal articles were analyzed to identify key trends, prolific authors, collaborative networks, and evolving research themes. The results reveal that digital marketing has undergone significant transformation, with a shift from early emphases on technological enablers such as big data and artificial intelligence to more recent interests in consumer behavior, social media engagement, and sustainability. Co-authorship analysis highlights dominant scholarly clusters in both Western and emerging economies, reflecting a globally distributed knowledge base. Country-level collaboration networks further underscore the increasing contribution of nations like India, Indonesia, and Spain to the digital marketing discourse. Thematic clustering and temporal mapping indicate a maturation of the field, with growing interdisciplinary integration and practical relevance. This study provides critical insights for academics, practitioners, and policymakers aiming to navigate and contribute to the evolving landscape of digital marketing research.
Kepuasan Konsumen Dari Aspek Keberagaman Produk Dan Inovasi Produk: A Narative Review Nuzmerini Rauf
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1272

Abstract

Kepuasan konsumen merupakan faktor kunci dalam keberhasilan bisnis, namun fenomena menunjukkan bahwa banyak perusahaan masih menghadapi tantangan dalam memenuhi harapan konsumen. Penelitian ini bertujuan mengeksplorasi pengaruh keberagaman produk dan inovasi produk terhadap kepuasan konsumen. Metode yang digunakan ialah naratif review yang mencakup studi-studi terdahulu terkait kepuasan konsumen, keberagaman produk, dan inovasi. Hasil review menunjukkan bahwa keberagaman produk mampu meningkatkan kepuasan konsumen dengan memberi pilihan lebih beragam, sementara inovasi produk berkontribusi positif terhadap kepuasan melalui peningkatan nilai dan pengalaman pengguna.
Perkembangan Dan Tren Pemasaran Umkm: Tinjauan Literatur Sistematis Dan Analisis Bibliometrik Nuzmerini Rauf; Darman Darman
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5376

Abstract

Studi ini melakukan pendekatan dual-metodologis terintegrasi, menggabungkan Analisis Bibliometrik dan Tinjauan Pustaka Sistematis (SLR), untuk menguji evolusi intelektual, tren, dan kesenjangan penelitian dalam studi pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM). Penerapan kerangka PRISMA memastikan ketelitian, dengan 159 dokumen akhir diidentifikasi secara cermat dari basis data Scopus per 15 November 2025, dan selanjutnya dianalisis menggunakan perangkat lunak VOSviewer. Analisis volume publikasi mengungkapkan pergeseran signifikan dari minat sporadis menjadi fokus akademik yang intensif, mengalami lonjakan pertumbuhan eksponensial sejak tahun 2022, dengan tahun 2024 muncul sebagai tahun paling produktif hingga saat ini. Temuan inti secara konsisten menegaskan peran penting pemasaran digital dan media sosial sebagai pilar penting untuk meningkatkan kinerja pemasaran UMKM, kesadaran merek, dan ketahanan bisnis. Secara geografis, Indonesia memimpin hasil penelitian secara signifikan dengan 36 artikel, diikuti ketat oleh Inggris Raya, Amerika Serikat, dan Australia. Visualisasi VOSviewer secara empiris menetapkan Indonesia sebagai klaster penelitian yang paling menonjol dan terpusat, menunjukkan hubungan kolaboratif yang kuat dengan negara tetangga Malaysia dan koneksi yang meluas ke wilayah lain seperti Afrika Selatan dan Tiongkok. Selain itu, jurnal Sustainability Switzerland sangat mendominasi sumber publikasi, menggarisbawahi pergeseran yang jelas menuju pemeriksaan strategi pemasaran UMKM melalui lensa kritis keberlanjutan dan pengembangan digital yang ramah lingkungan. Analisis kata kunci mengidentifikasi Marketing, Small and medium-sized enterprise, dan Innovation sebagai topik inti, dengan Sustainability, Social Media, dan Digital marketing mewakili tren utama yang muncul. Studi ini menghasilkan implikasi teoretis dan praktis yang kuat, menekankan perlunya kompetensi kewirausahaan dan dukungan eksternal yang ditargetkan untuk mengatasi tantangan literasi digital dan mendorong adopsi model bisnis berkelanjutan untuk UMKM secara global.
ANALISIS POTENSI SWADAYA MASYARAKAT DALAM PERENCANAAN PEMBANGUNAN DI DESA BAKIDA, KECAMATAN HELUMO KABUPATEN BOLAANG MONGONDOW SELATAN Perlin Kuku; Djamila Podungge; Nuzmerini Rauf
Journal of Economic, Business, and Administration (JEBA) Vol. 5 No. 1 (2024): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v5i1.1154

Abstract

This internship was carried out with the aim of knowing and analyzing community self-help in development planning in Bakida Village, Helumo District, South Bolaang Mongondow Regency. This research uses qualitative methods so that it can provide an understanding of a phenomenon by using data collection techniques carried out using observation techniques, interviews and documents. The results showed that the potential for self-help in development planning in bakid a village,Helumo District, South Bolaang Mongondow Regency has been running well but thereare several focuses that need improvement, including quality in development planning in Bakida village.
PERAN KULIAH KERJA MANDIRI MAHASISWA DALAM PEMBERDAYAAN MASYARAKAT DESA POPAYA, KECAMATAN DENGILO, KABUPATEN POHUWATO Nuzmerini Rauf; Tri Setiawati Maulana; Sarajudin J Ibrahim; Fatma Abdullah; Selawati Yahya; Nuralya I Tialo; Maryam Mailantang; Delvi Lihawa
Journal of Hulonthalo Service Society (JHSS) Vol. 4 No. 2 (2025): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jhss.v4i2.2619

Abstract

The Independent Community Service Program (Kuliah Kerja Mandiri/KKM) is a form of community engagement carried out by university students as part of the implementation of the Tri Dharma of Higher Education. This program aims to develop students’ competencies while empowering local communities through the direct application of knowledge, skills, and attitudes. This article describes the implementation, methods, and outcomes of the Independent Community Service Program conducted by students of Universitas Bina Mandiri Gorontalo in 2025 at Popaya Village, Dengilo District, Pohuwato Regency. The methods applied in this program included field observation, interviews with village officials and community members, and active student participation in various community-based activities. Based on the village situation analysis, several programs were implemented, including the installation of road direction signs, the creation of waste education boards, integrated health service activities (posyandu), free malaria screenings, environmental clean-up activities, and mini soccer activities in collaboration with local youth organizations. The results indicate that the implementation of the KKM program had a positive impact on increasing community awareness of environmental cleanliness, public health, and social cohesion. Community participation in health services and collective activities increased, and effective collaboration was established among students, village authorities, health workers, and community members. In addition, the program provided meaningful experiential learning opportunities for students to apply academic knowledge and develop social responsibility. Despite challenges such as limited funding, facilities, and weather conditions, all programs were successfully implemented through strong coordination and community support.
Co-Authors Amna Latif Anani, Siske DARMAN Delvi Lihawa Djamila Podungge Dunggio, Titin Ely Ibrahim Fadly Alan Nur Datumula Fatma Abdullah Frista Iin Wahyuni Frista Iin Wahyuni Hunowu, Abd. Hamid Idrus, Rini Angriani Judijanto, Loso Karlin Hulantu karlina napu Maryam Mailantang Ma’ruf, Fatmah Nuralya I Tialo Perlin Kuku Rizal Rizal Sarajudin J Ibrahim Selawati Yahya Sitti Husna Noviana Djou Sudarsono . Tri Setiawati Maulana Wiwin A. Tombolotutu yulandri tobuto