SEIKO : Journal of Management & Business
Vol 6, No 2.1 (2023)

Pengaruh Brand Trust Dan Service Quality Terhadap Keputusan Pembelian Pada Toko Family Kabupaten Mamuju

Baso, Nurun Erviyanti (Unknown)
Adinugroho, Iwan (Unknown)
Junaeda, Junaeda (Unknown)

Article Info

Publish Date
08 Nov 2023

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel brand trust dan quality service terhadap keputusan pembelian pada Toko Family Kabupaten Mamuju. Hasil dalam penelitian ini menunjukkan brand trust dan quality service berpengaruh signifikan secara parsial terhadap keputusan pembelian pada Toko Family Kabupaten Mamuju. Brand trust dan quality service berpengaruh signifikan secara simultan terhadap keputusan pembelian pada Toko Family Kabupaten Mamuju. Kata Kunci: Brand Trust, Service Quality, Keputusan Pembelian.

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Journal Info
SEIKO : Journal of Management & Business
Website

Abbrev

seiko

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Social Sciences

Description

The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects ...