Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Analisis Persepsi Konsumen Terhadap Kualitas Produk Lavanda Brownies Karawang

Rahmi Yuliandhari (Unknown)
Netti Nurlenawati (Unknown)
Dexi Triadinda (Unknown)

Article Info

Publish Date
02 Sep 2024

Abstract

The purpose of this study is to investigate customer experiences with Lavanda Karawang goods and examine how customers view the quality of Lavanda Brownies products. The purpose of the qualitative descriptive approach is to gain a deeper understanding of customers' experiences and views regarding the quality of Lavanda Brownies products following a purchase. Data is gathered by observation, documentation, and interviews. Primary data for this study came from informants, and secondary data came from a variety of publications. Validation tests were conducted utilizing a source triangulation method to guarantee the accuracy of the data. The findings indicated that, as one of the elements contributing to a company's competitive advantage, the impression of product quality is significant. Also, customers frequently repurchase Lavanda items.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...