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All Journal AGRIKA Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Gorontalo Management Research Almana : Jurnal Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Buana Ilmu Journal of Economics and Business Aseanomics Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif Journal of Management and Bussines (JOMB) Economicus: Jurnal Ekonomi dan Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Social Research Jurnal Ekonomika Dan Bisnis Jurnal Buana Pengabdian IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Netti Nurlenawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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RESPON PERTUMBUHAN DAN HASIL TANAMAN CABAI MERAH (Capsicum annuum L.) VARIETAS PRABU TERHADAP BERBAGAI DOSIS PUPUK FOSFAT DAN BOKASHI JERAMI LIMBAH JAMUR MERANG Netti Nurlenawati; Asmanur Jannah; Nimih -
Agrika Vol 4, No 1: Mei 2010
Publisher : Badan Penerbitan Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.21 KB) | DOI: 10.31328/ja.v4i1.144

Abstract

Penelitian ini bertujuan untuk mendapatkan kombinasi dosis pupuk fosfor dan pupuk rganik bokashi jerami limbah jamur merang yang tepat dalam meningkatkan pertumbuhan dan hasil tanaman cabai merah (Capsicum annum L). Varietas Prabu. Percobaan dilaksanakan di rumah kasa Fakultas Pertanian Unsika, Karawang dari bulan Juli sampai  Oktober 2008. Rancangan percobaan yang digunakan adalah Rancangan Acak Kelompok (RAK) dengan jumlah perlakuan 10 taraf yang diulang 3 kali.  Taraf perlakuan adalah   P0 tanpa pupuk (kontrol), (P1) 10 ton/ ha bokashi, (P2) 20 ton/ha bokashi, (P3) 90 kg/ha P2O5, (P4) 90 kg/ha P2O5 + 10 ton/ha bokashi, (P5) 90 kg/ha P2O5 + 20 ton/ha bokashi, (P6) 115,2 kg/ha P2O5, (P7) 115,2 kg/ha P2O5 + 10 ton/ha bokashi, (P8) 115,2 kg/ha P2O5 + 20 ton/ha bokashi, (P9) 115,2 kg/ha P2O5 + 10 ton/ha pupuk kandang sebagai rekomendasi lokal. Hasil percobaan menunjukkan perlakuan P7 115,2 kg/ha P2O5 + 10 ton/ha bokashi,  P8 115,2 kg/ha P2O5 + 20 ton/ha bokashi, dan P9 115,2 kg/ha P2O5 + 10 ton/ha pupuk kandang memberikan pengaruh terbaik terhadap bobot buah per tanaman. Kata kunci: fosfat, bokashi, cabai merah
PENERAPAN SISTEM INFORMASI MANAJEMEN PEMASARAN DI PT APF TBK (PERFORMANCE FABRICS DIVISION) Rifqi Azhar Faqih; Netti Nurlenawati; Dexi Triadinda
BUANA ILMU Vol 6 No 2 (2022): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v6i2.2343

Abstract

Sistem informasi saat ini mengambil bagian penting, terutama pada periode globalisasi seperti sekarang ini hampir semua bidang bisnis di dunia ini yang melibatkan sistem informasi data dalam perusahaan. Salah satu jenis sistem pemasaran yang paling umum digunakan saat ini adalah sistem seperti ERP (Enterprice Resource Planning). Tujuan penelitian ini adalah untuk menjelaskan implementasi sistem informasi manajemen di PT. APF Tbk. (Performance Fabrics Division). Penelitian menggunakan metode deskriptif kualitatif dan library research. Data diperoleh dengan cara observasi lapangan, wawancara dengan staff perusahaan di PT. APF Tbk. (Performance Fabrics Division) serta kajian pustaka. Unit analisis penelitian adalah marketing office. Hasil penelitian menunjukkan bahwa sistem informasi diperlukan dalam mendukung pelaksanaan pemasaran karena sistem informasi manajemen pemasaran dapat memudahkan manajer dalam menentukan keputusan, apalagi dengan menggunakan alat seperti Sage X3 yang dapat meningkatkan efektifitas dan efesiensi kerja di PT. APF Tbk. Performance Fabrics Division. Kata kunci : Sistem Informasi Manajemen Pemasaran, ERP, PT. APF Information systems play an important role, especially in the era of globalization, as now almost all business sectors in the world use information systems in companies. The most popular use of information systems today is an information system in the form of ERP (Enterprise Resource Planning). The purpose of this study is to explain the implementation of management information systems at PT. APF Tbk. (Performance Fabrics Division). The research uses descriptive qualitative methods and library research. Data were obtained by means of field observations, interviews with company staff at PT. APF Tbk. (Performance Fabrics Division) and literature review. The unit of research analysis is the marketing office. The unit of analysis in this research is the marketing office. The results show that an information system is needed to support marketing implementation because a marketing management information system can make it easier for managers to make decisions, especially by using tools such as Sage X3 which can increase the effectiveness and efficiency of work at PT. APF Tbk. Performance Fabrics Division. Keywords: Marketing Management Information System, ERP, PT. APF
PELATIHAN PEMBUATAN LUBANG RESAPAN BIOPORI DI DUSUN SUMEDANGAN, DESA PURWADANA, KECAMATAN TELUKJAMBE TIMUR KABUPATEN KARAWANG Netti Nurlenawati
JURNAL BUANA PENGABDIAN Vol 1 No 1 (2019): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.761 KB) | DOI: 10.36805/jurnalbuanapengabdian.v1i1.579

Abstract

The objective of this community service is to give an understanding and skill regarding the creation of biopore infiltration holes as a solution for the flooding problem in Purwadana village East Telukjambe district Karawang regency. It is expected that this training can increase the knowledge and skills of the people in Purwadana village to prevent and decrease the danger of flood due to overflowing of Cibeet and Citarum rivers. The community service is done in Sumedangan Sub-Village, neighborhood groups 03, community groups 02 Purwadana village East Telukjambe district Karawang regency. The service is done in July 2018. The community service is done through counseling with a lecture/seminar and discussion methods, training, and assistance in the form of biopore infiltration holes construction and distribution of biopore drilling tools from Karawang regency Environmental Agency. Result: 1. The training has increased the knowledge and skills of the participants in the construction of biopore infiltration holess. 2. The participants of the lecture/seminar are willing to make biopore infiltration holess. 3. The local government has supported the program by distributing 10 (ten) units of bio-pore drilling tools for Purwadana village. Recommendation: 1. The village head needs to instruct the villagers to construct biopore infiltration holes around their houses to prevent and decrease the danger of flood. 2. There needs a continued support/guidance regarding the biopore infiltration holes construction for the people in Purwadana village. Keyword: Biopore infiltration holes, flood prevention Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan pemahaman dan keterampilan tentang pembuatan lubang resapan biopori sebagai upaya mengatasi masalah banjir di Desa Purwadana Kecamatan Telukjambe Timur Kabupaten Karawang. Diharapkan hal ini dapat meningkatkan pengetahuan dan keterampilan masyarakat Desa Purwadana dalam mencegah dan mengurangi bahaya banjir akibat meluapnya Sungai Cibeet dan Sungai Citarum. Dilaksanakan di Dusun Sumedangan RT 03 RW 02 Desa Purwadana Kecamatan Telukjambe Timur Kabupaten Karawang. Waktu pengabdian selama bulan Juli 2018. Metode kegiatan pengabdian kepada masyarakat melalui penyuluhan dengan metode ceramah dan diskusi, pelatihan serta bantuan berupa pembuatan lubang resapan biopori dan pemberian alat bor biopori dari Dinas Lingkungan Hidup Kabupaten Karawang. Hasil kegiatan : (1) Pelatihan telah meningkatkan pengetahuan dan keterampilan peserta penyuluhan dalam pembuatan lubang resapan biopori. (2) Seluruh peserta penyuluhan berkeinginan untuk melaksanakan pembuatan lubang resapan biopori. (3) Pemerintah Daerah menanggapi program pembuatan lubang biopori ini dengan memberikan bantuan 10 (sepuluh) unit alat bor biopori untuk Desa Purwadana. Dari kegiatan ini dapat direkomendasikan bahwa (1) Perlu adanya himbauan dari Kepala Desa kepada masyarakat Desa Purwadana tentang pembuatan lubang resapan biopori di lingkungan rumah agar dapat mencegah dan mengurangi bahaya banjir. (2) Perlunya pembinaan kepada masyarakat Desa Purwadana dalam pembuatan lubang biopori. Kata Kunci: lubang resapan biopori, pencegahan banjir
AUDIO VISUAL BUDIDAYA TANAMAN KOPI SANGGABUANA SEBAGAI SARANA PROMOSI PARIWISATA DESA MEKARBUANA Netti Nurlenawati; Rieke Retnosary
JURNAL BUANA PENGABDIAN Vol 5 No 1 (2023): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v5i1.3953

Abstract

Desa Mekarbuana adalah salah satu desa di Kabupaten Karawang yang memiliki potensimenjadi desa wisata, namun masih sedikit wisatawan yang berkunjung ke daerah ini.Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikaninformasi tentang potensi pariwisata di Desa Mekarbuana melalui media digital.Metode pengabdian masyarakat yang digunakan adalah implementasi pembuatan videoproses budidaya tanaman dan pasca panen kopi Sanggabuana.Hasil dari pengabdian ini selain dapat menambah wawasan masyarakat tentang prosesbudidaya tanaman dan pasca panen kopi Sanggabuana, juga untuk mempromosikankeindahan serta kekayaan alam Desa Mekarbuana, serta dapat dimanfaatkan untuk menarikminat wisatawan dari luar daerah Karawang untuk berkunjung ke desa ini.
PENGARUH VARIASI PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI KULO GALUH MAS KARAWANG Baskara, Andre; Netti Nurlenawati; Dexi Triadinda
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.363

Abstract

This study is to determine the influence of product variations and promotions on purchases at Kopi Kulo Galuh Mas Karawang. This type of research is kuantitative research. The population of this study were consumers who had already shopped and would shop at Kopi Kulo and the number of samples to be studied was 96 respondents. The sampling technique uses the lemeshow sample. In obtaining data and information that will support this research, the authors collect data by means of observations, questionnaires, literature studies. The results of the study obtained that product variations have a positive and significant effect partially on purchasing decisions at Kopi Kulo Galuh Mas Karawang, Promotions have a partial positive effect on purchasing decisions at Kopi Kulo Galuh Mas Karawang, and Product variations and promotions have a positive and significant effect simultaneously on purchasing decisions at Kopi Kulo Galuh Mas Karawang.
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT PENGGUNAAN E-WALLET SHOPEEPAY Farizzy Azwar Setia Putra; Netti Nurlenawati; Dexi Triadinda
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.364

Abstract

The purpose of this study is to determine the effect of perceived usefulness on intention to use and want to know how the effect of perceived ease of use on intention to use. This type of research is a verification research. The population of this study is Management Students class of 2019 at Buana Perjuangan University, Karawang who have used the ShopeePay E-wallet more than twice and the resulting number is 103 respondents. Sampling uses a quantitative approach and the technique of determining the sample is using a multistage random sampling technique, through two steps. In obtaining data and information that will support this research, the authors collect data by distributing questionnaires. The research results show that the ease of use of the ShopeePay E-wallet has a significant effect on interest in use. This can be seen from the statistical results which show the coefficient value obtained with an F-count value of 9.518 > F-table of 3.09 with a meaning of 0.000 <0.05, meaning visible convenience and convenience at the same time affect interest in using the ShopeePay E-wallet . The consequence of repeating respondents' reactions from the apparent usefulness factor, seeing the simplicity of interest in utilizing the ShopeePay E-wallet shows that the maximum total score is close to the scale range, namely 515.4 and shows the result of the total score, which is 495.0 (Strongly Agree). Thus each variable shows a positive attitude in using the ShopeePay E-wallet.
STUDI KOMPARASI PENDAPATAN USAHA TANI KUBIS BUNGA (Brassica oleracea. L var botrytis sub var. cauliflora DC) DAN PADI (Kasus di Desa Sukapura Kecamatan Rawamerta Kabupaten Karawang) Nurlenawati, Netti
Jurnal Manajemen dan Bisnis Kreatif Vol 1 No 2 (2016): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v1i2.73

Abstract

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DAMPAK KEBERADAAN PERGURUAN TINGGI DALAM MENINGKATKAN PELUANG USAHA BAGI MASYARAKAT SEKITAR KAMPUS Nurlenawati, Netti
Jurnal Manajemen dan Bisnis Kreatif Vol 3 No 1 (2017): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v3i1.244

Abstract

ABSTRAK Tujuan penelitian ini adalah untuk menggambarkan persepsi masyarakat terhadap keberadaan Universitas Buana Perjuangan (UBP) Karawang serta menganalisis dampak berdirinya UBP Karawang terhadap peluang-peluang usaha di sekitar kampus. Penelitian ini merupakan deskriptif kualitatif yang bertujuan untuk menggambarkan fenomena secara kualitatif yang terdapat di lokasi penelitian. Penelitian ini menggunakan studi kasus tunggal (Single Case Study). Penelitian dilaksanakan di lokasi sekitar kampus UBP Karawang (radius 500 m), Desa Puseurjaya dan Sirnabaya dan Sirnabaya Kecamatan Telukjambe Timur Karawang. Dengan penentuan sampel menggunakan Purposive Sampling.. Responden terdiri dari para pedagang di sekitar kampus UBP Karawang, tokoh masyarakat, serta unsur pimpinan UBP Karawang. Sedangkan waktu penelitian mulai bulan Januari sampai dengan Agustus 2017. Hasil penelitian menunjukkan bahwa keberadaan perguruan tinggi di Puseurjaya dan Sirnabaya memberikan dampak yang positif bagi masyarakat umum yaitu pertama membuka peluang usaha sehingga banyak tenaga kerja yang terserap, baik itu membuka usaha sendiri maupun bekerja pada pengusaha lain. Kedua memunculkan motivasi bagi anak-anak setempat untuk melanjutkan pendidikan pada jenjang tertinggi, sehingga pada akhirnya nanti dapat membangun daerahnya. Walaupun peluang untuk usaha di sekitar kampus UBP Karawang sangat besar, tetapi belum dimanfaatkan oleh masyarakat setempat. Kendala yang dihadapi oleh masyarakat setempat berupa rendahnya motivasi, kurangnya keberanian menanggung resiko serta kurangnya permodalan sehingga tidak dapat bersaing dengan pengusaha pendatang. Kata Kunci: dampak, perguruan tinggi, peluang usaha, masyarakat sekitar kampus. ABSTRACT THE IMPACT OF UNIVERSITY EXISTENCE IN IMPROVING BUSINESS OPPORTUNITIES FOR LOCAL COMMUNITIES The objective of this research is to describe the perception of communities towards the existence of Universitas Buana Perjuangan (UBP) Karawang and to analyze the impact of UBP Karawang’s establishment in improving business opportunities around the campus. This is a descriptive-qualitative research aimed to describe the phenomenon that exists in the research location qualitatively. The research uses a single case study. The research was done around the location of UBP campus (radius of 500 m), Puseurjaya village and Sirnabaya sub-district East Telukjambe Karawang using pusposive sampling. The respondents consisted of merchants around the campus, public figures, and high officials of UBP Karawang. The research was done from January to August 2017. The result of the research suggested that the existence of a university in Puseurjaya and Sirnabaya gives a positive impact for the general communities. Firstly, giving business opportunities such that a lot of manpower are needed, either to open one’s own business of work for another entrepreneur. Secondly, giving the local children motivation to continue to higher education so that they can develop their region in the future. Although the business opportunities around UBP Karawang campus is very big, they still cannot be utilized fully by the local community. The problem faced by the local community consisting of low motivation, lacking courage to take risk, and lacking fund so that they cannot compete with the entrepreneurs that come from outside of the region. Keywords: impact, university, business opportunity, communities around university
Pengaruh Lokasi dan Media Sosial sebagai Bentuk Promosi terhadap Keputusan Pembelian pada Kopi Uwak Pratiwi, Yunita Dwi; Nurlenawati, Netti; Triadinda, Dexi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.5317

Abstract

This study aims to explain the effect of location and promotion through Instagram social media on purchasing decisions both partially and simultaneously using quantitative analysis methods with a verification descriptive research type. Determination of the number of samples using the Cochran formula with sampling techniques using purposive sampling. Collecting data using a questionnaire and analysis using multiple linear regression with SPSS27 software. The results showed 1) Location for Uwak Coffee consumers obtained very good criteria 2) Promotion through Instagram social media for Uwak Coffee consumers obtained very good criteria 3) Purchase decisions for Uwak Coffee consumers obtained good criteria 4) Location partially had positive and significant effects on purchasing decisions of Uwak Coffee 5) Promotion through Instagram social media has a positive and significant effect on purchasing decisions of Uwak Coffee 6) Location and promotion through Instagram social media simultaneously have a positive and significant effect on purchasing decisions of Uwak Coffee with a value of 27.1%.
Analisis Sosial Media Marketing dalam Membangun Kepercayaan Pelanggan pada Produk Gaskita PT. Perusahaan Gas Negara Tbk, Area Karawang Sari, Regina Mutiara; Nurlenawati, Netti; Triadinda, Dexi
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10033

Abstract

This study aims to evaluate the implementation of social media marketing in building customer trust in Gaskita products in the Karawang area. The research method used is a qualitative case study with data validity testing through source and method triangulation. The results of the study indicate that the company has been active in running social media marketing, with the existence of official social media accounts (@gas_negara) and special regional accounts (@gas.karawang). However, although social media marketing has been implemented, the response from customers interviewed indicated that these efforts have not been fully effective in building trust. The conclusion is that although social media marketing has been implemented, the company needs to strengthen this strategy to be more effective in building customer trust. Keywords: Gaskita, Trust, Social Media Marketing
Co-Authors Ade Dwi Priptiyani Aji Tuhagana Andre Baskara Anggela, Flora Patricia Anwar Fauzi Rohman Asmanur Jannah Atika Dwi Mabruroh Baskara, Andre Benaya Mikhael Wijaya Benny Gunawan Citra Savitri Cutisah Dadan Jaelani Depi Prihamdani Desi Nurmala Dessy Septia Azzarah Dexi Triadinda Eka Ashri Nurhamidah Eko Aprianto Elakarci, Rizky Ramadevi Fadhilah Fatin Faris Albaniya Farizzy Azwar Setia Putra Fatimah, Apsari Indriani Fitriansyah, Andi Flora Patricia Anggela Hanifia Syahana Husen, Aliyah Laksono, Rommy Andhika Lubis, Haya Maharani Maman Mulya Karnama Mohamad Ulinnuha, Mohamad Mujahidin, Ahmad Nuril Nadhila Putri Nasihin, Ihsan Neni Sumarni NENI SUMARNI, NENI Nimih - Nova Yulia Pelangi, Dina Reira Pertiwi, Anggun Pertiwi, Mega Dyah Pratiwi, Yunita Dwi Rahmi Yuliandhari Rieke Retnosary Rifqi Azhar Faqih Sakinah Sanjaya, Mochamad Ismail Sari, Regina Mutiara Selvyana, Ajeng Amelda Stivani, Cici Sudrajat, Putri Alviyana Dewi Suherman, Enjang Sulastri, Dini Sungkono Triadinda, Dexi Widodo, Ismail Nur Wulandari, Chika