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PENERAPAN SISTEM INFORMASI MANAJEMEN PEMASARAN DI PT APF TBK (PERFORMANCE FABRICS DIVISION) Rifqi Azhar Faqih; Netti Nurlenawati; Dexi Triadinda
BUANA ILMU Vol 6 No 2 (2022): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v6i2.2343

Sistem informasi saat ini mengambil bagian penting, terutama pada periode globalisasi seperti sekarang ini hampir semua bidang bisnis di dunia ini yang melibatkan sistem informasi data dalam perusahaan. Salah satu jenis sistem pemasaran yang paling umum digunakan saat ini adalah sistem seperti ERP (Enterprice Resource Planning). Tujuan penelitian ini adalah untuk menjelaskan implementasi sistem informasi manajemen di PT. APF Tbk. (Performance Fabrics Division). Penelitian menggunakan metode deskriptif kualitatif dan library research. Data diperoleh dengan cara observasi lapangan, wawancara dengan staff perusahaan di PT. APF Tbk. (Performance Fabrics Division) serta kajian pustaka. Unit analisis penelitian adalah marketing office. Hasil penelitian menunjukkan bahwa sistem informasi diperlukan dalam mendukung pelaksanaan pemasaran karena sistem informasi manajemen pemasaran dapat memudahkan manajer dalam menentukan keputusan, apalagi dengan menggunakan alat seperti Sage X3 yang dapat meningkatkan efektifitas dan efesiensi kerja di PT. APF Tbk. Performance Fabrics Division. Kata kunci : Sistem Informasi Manajemen Pemasaran, ERP, PT. APF Information systems play an important role, especially in the era of globalization, as now almost all business sectors in the world use information systems in companies. The most popular use of information systems today is an information system in the form of ERP (Enterprise Resource Planning). The purpose of this study is to explain the implementation of management information systems at PT. APF Tbk. (Performance Fabrics Division). The research uses descriptive qualitative methods and library research. Data were obtained by means of field observations, interviews with company staff at PT. APF Tbk. (Performance Fabrics Division) and literature review. The unit of research analysis is the marketing office. The unit of analysis in this research is the marketing office. The results show that an information system is needed to support marketing implementation because a marketing management information system can make it easier for managers to make decisions, especially by using tools such as Sage X3 which can increase the effectiveness and efficiency of work at PT. APF Tbk. Performance Fabrics Division. Keywords: Marketing Management Information System, ERP, PT. APF

PENGARUH KONTEN MARKETING TERHADAP CUSTOMER ENGAGEMENT (Instagram Online Shop Produk Tas Segmen Middle Brand “@Shopashopishop”) Dexi Triadinda; Dini Yani
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

The bag industry in the middle brand segment is currently being favored by most women. The growing industry in the digital era 4.0 has an impact on the way entrepreneurs market their products. By utilizing social media as a tool in promoting products, one of them is by sharing interesting content through Instagram. This study aims to analyze the effect of content marketing on customer engagement on Instagram accounts that sell @Shopashopishop_authentic middle brand bags. This research was carried out by distributing questionnaires to 96 respondents, namely followers of the Instagram account @Shopashopishop via Instagram direct messages. The research method used is quantitative with Simple Linear Regression Analysis Techniques. The results of the study indicate that content marketing has a significant influence on customer engagement. The influence of the independent variable of marketing content on the dependent variable of customer engagement is 73.3%

PENGARUH VARIASI PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI KULO GALUH MAS KARAWANG Baskara, Andre; Netti Nurlenawati; Dexi Triadinda
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.363

This study is to determine the influence of product variations and promotions on purchases at Kopi Kulo Galuh Mas Karawang. This type of research is kuantitative research. The population of this study were consumers who had already shopped and would shop at Kopi Kulo and the number of samples to be studied was 96 respondents. The sampling technique uses the lemeshow sample. In obtaining data and information that will support this research, the authors collect data by means of observations, questionnaires, literature studies. The results of the study obtained that product variations have a positive and significant effect partially on purchasing decisions at Kopi Kulo Galuh Mas Karawang, Promotions have a partial positive effect on purchasing decisions at Kopi Kulo Galuh Mas Karawang, and Product variations and promotions have a positive and significant effect simultaneously on purchasing decisions at Kopi Kulo Galuh Mas Karawang.

PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT PENGGUNAAN E-WALLET SHOPEEPAY Farizzy Azwar Setia Putra; Netti Nurlenawati; Dexi Triadinda
Economicus Vol. 17 No. 2 (2023): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v17i2.364

The purpose of this study is to determine the effect of perceived usefulness on intention to use and want to know how the effect of perceived ease of use on intention to use. This type of research is a verification research. The population of this study is Management Students class of 2019 at Buana Perjuangan University, Karawang who have used the ShopeePay E-wallet more than twice and the resulting number is 103 respondents. Sampling uses a quantitative approach and the technique of determining the sample is using a multistage random sampling technique, through two steps. In obtaining data and information that will support this research, the authors collect data by distributing questionnaires. The research results show that the ease of use of the ShopeePay E-wallet has a significant effect on interest in use. This can be seen from the statistical results which show the coefficient value obtained with an F-count value of 9.518 > F-table of 3.09 with a meaning of 0.000 <0.05, meaning visible convenience and convenience at the same time affect interest in using the ShopeePay E-wallet . The consequence of repeating respondents' reactions from the apparent usefulness factor, seeing the simplicity of interest in utilizing the ShopeePay E-wallet shows that the maximum total score is close to the scale range, namely 515.4 and shows the result of the total score, which is 495.0 (Strongly Agree). Thus each variable shows a positive attitude in using the ShopeePay E-wallet.

KAJIAN STRATEGI DIGITAL MARKETING DALAM UPAYA MENINGKATKAN DAYA TARIK WISATA KULINER: TINJAUAN PADA UMKM GONZE CIANJUR JAWA BARAT DI ERA NEW NORMAL Dini Yani; Dexi Triadinda
Jurnal Manajemen dan Bisnis Kreatif Vol 8 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i1.2961

ABSTRAK Secara budaya kuliner menggambarkan identitas lokal suatu pendukung budaya yang mencirikan lingkungan dan kebiasaan yang akrab disebut sebagai kearifan lokal. Salah satu sumber daya alam yang terdapat di Indonesia berupa aneka ragam tanaman yang memiliki beragam manfaat salah satunya adalah bunga kecombrang. Bunga kecombrang/ Honje ini memiliki manfaat gizi yang menciptakan ide kreasi dan inovasi pangan berupa Sambal Gonze, Pickles Elatior (acar kecombrang), Abon Gonze, Tiktuk Gonze, dan Gonze Tea (teh bunga kecombrang). Sambal Gonze adalah sambal honje atau sering disebut kecombrang, yang bahan baku kecombrangnya didapat dari kecombrang liar lokal dari hutan Cianjur. Kecombrang sendiri sudah dikenal memiliki zat antioksidan yang tinggi. Wanginya yang khas membuat citarasa sambal kecombrang berbeda dengan jenis sambal lainnya. Untuk sambal kecombrang GONZE, sambalnya dominan sekali dengan citarasa kecombrang, berbeda dengan sambal kecombrang brand lain. Sambal Gonze menggunakan cabe, bawang, dan rempah lainnya dalam keadaan fresh dan segar. Tidak ada tambahan cabe kering sebagai penambah rasa pedas. Sambal Gonze tidak ada level kepedasan. Jika ada perbedaan tingkat kepedasan, murni dari bahan baku cabe yang dipanen di beberapa tempat dan waktu yg berbeda. Kata Kunci: Strategi, Digital Marketing, GONZE

Pengaruh Proses Rekruitmen dan Seleksi Terhadap Kinerja Karyawan Pada PT Summit Adyawinsa Indonesia Aji Tuhagana; Dexi Triadinda; Indri Pratiwi Putri
Jurnal Manajemen dan Bisnis Kreatif Vol 8 No 2 (2023): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i2.5316

A B S T R A C TThis study aims to: (1) find out how the recruitment and selection process is at PT Summit Adyawinsa Indonesia (2) analyze how much the recruitment process relates to selection at PT Summit Adyawinsa Indonesia (3) reformulate the influence of the recruitment and selection process on employee performance at PT Summit Adyawinsa Indonesia. The research was conducted using a descriptive verification method. The data collection techniques used were questionnaires, interviews and direct observation to obtain information about the situation and conditions within the company. The sample used in this study was 136 respondents to employees of PT Summit Adyawinsa Indonesia. The research instruments used in this study have passed the validity, reliability and normality tests, then the data are analyzed using path analysis techniques and processed using IBM SPSS 25. Based on the results of hypothesis testing that there is an effect of recruitment and selection on employee performance at PT Summit Adyawinsa Indonesia.A B S T R A KPenelitian ini bertujuan untuk: (1) memengetahui bagaimana proses rekrutmen dan seleksi pada PT Summit Adyawinsa Indonesia (2) menganalisis seberapa besar hubungan proses rekrutmen dengan seleksi pada PT Summit Adyawinsa Indonesia (3) merumuskan kembali pengaruh proses rekrutmen dan seleksi terhadap kinerja karyawan pada PT Summit Adyawinsa Indonesia. Penelitian dilakukan dengan menggunakan metode deskriptif verifikatif, Teknik pengumpulan data yang digukana adalah melalui kuesioner, wawancara dan melakukan observasi langsung guna mendapatkan informasi mengenai situasi dan kondisi didalam perusahaan. Sampel yang digunakan dalam penelitian yaitu sebanyak 136 responden pada karyawan PT Summit Adyawinsa Indonesia. Instrumen penelitian yang digunakan penelitian ini telah lulus uji validitas, reliabilitas dan normalitas, selanjutnya data dianalisis dengan menggunakan Teknik analisis jalur (path analysis) dan diolah dengan menggunakan IBM SPSS 25. Berdasarkan hasil uji hipotesis bahwa terdapat pengaruh rekrutmen dan seleksi terhadap kinerja karayawan pada PT Summit Adyawinsa Indonesia

Strategi Optimasi Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Ayam Geprek Sambal Ijo Dua Putri pada Platform E-Commerce Dini Yani; Dexi Triadinda; Zenita Apriani; Shandikha Arya Yudha Rahman
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1587

By using Digital Marketing, business actors are expected to be able to increase sales well gradually. Ayam Geprek Sambal Ijo Dua Putri, which has been established since 2018 and owned by Mrs. Onik, is an MSME that has grown and developed its business. Strategically located on Jl. HS. Ronggo Waluyo, Puseur Jaya, Telukjambe Timur, Karawang, this stall offers geprek chicken with delicious green chili sauce and affordable prices. In facing the digital era, Mrs. Onik, as the owner of Ayam Geprek Sambal Ijo Dua Putri, has wisely recognized the potential of online marketing as the key to the success of her business. With a daily turnover of 4 million rupiah through offline channels, as well as their success in collaborating with Shopee Food and Grab Food, the next step taken is to expand their presence in the digital realm. Marketing through social media platforms, especially Instagram, and the use of banners as a strategy to attract consumers, are considered strategic steps that will allow them to reach more potential customers. The selection of Ayam Geprek Sambal Ijo Dua Putri as the focus of the research is very appropriate because of its strategic location, right on the side of the road, making it the main choice for many people passing by.

ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY AT DHINDA BEAUTY CLINIC Laras Ratu Khalida; Syifa Pramudita Faddila; Dexi Triadinda
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.148

Research method— The research employs a qualitative approach, utilizing surveys and interviews to gather data on current beauty standards as defined by women in Indonesia, alongside an analysis of the business’s internal and external environments through the SWOT framework. Result— The findings reveal that the current beauty standards among Indonesian women prioritize smooth skin (30.7%), well-dressed appearance (16.4%), and a glowing face (16.3%) according to the ZAP Beauty Index (2024). An effective business development strategy for Rumah Cantik Dhinda is proposed, emphasizing a combination strategy that includes market penetration to address promotional and marketing challenges, as well as addressing human resource needs by hiring additional employees. Conclusion— The study concludes that the integration of these strategies will enhance Rumah Cantik Dhinda’s market presence and operational effectiveness, providing a valuable reference for further research and practical application in business development courses within economics and management programs.on

Optimalisasi Pendapatan UMKM Melalui Edukasi Keaslian Uang Rupiah di Desa Sirnabaya Ery Rosmawati; Ujang Suherman; Dexi Triadinda; Rengga Madya Pranata
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 3 (2025): Agustus : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i3.2057

This community service activity aims to improve the community's understanding and skills in recognizing the authenticity of rupiah currency, especially among MSMEs. With a better understanding, it is hoped that MSMEs can avoid losses due to questionable currency and optimize their income. The community service method used was a focus group discussion to identify the problems, potential, and needs of MSMEs in Sirnabaya Village. The immediate impact of this activity is an increase in early detection skills for counterfeit money in the community. In the long term, it is hoped that this will reduce the rate of counterfeit money circulation in the target area.

PENGARUH VARIASI PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI KULO GALUH MAS KARAWANG Andre Baskara; Netti Nurlenawati; Dexi Triadinda
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 1 (2023): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.19

This study is to determine the influence of product variations and promotions on purchases at Kopi Kulo Galuh Mas Karawang. This type of research is kuantitative research. The population of this study were consumers who had already shopped and would shop at Kopi Kulo and the number of samples to be studied was 96 respondents. The sampling technique uses the lemeshow sample. In obtaining data and information that will support this research, the authors collect data by means of observations, questionnaires, literature studies. The results of the study obtained that product variations have a positive and significant effect partially on purchasing decisions at Kopi Kulo Galuh Mas Karawang, Promotions have a partial positive effect on purchasing decisions at Kopi Kulo Galuh Mas Karawang, and Product variations and promotions have a positive and significant effect simultaneously on purchasing decisions at Kopi Kulo Galuh Mas Karawang.

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