Panorama Nusantara
Vol 15 No 1 (2020): PANORAMA NUSANTARA

TINGKAT KEPUASAN PELANGGAN DI KATERING MARDIKA JAKARTA

Suryawati Mahdalena (STIE Pariwisata Internasional)
Nova Eviana (STIE Pariwisata Internasional)
Rudhi Achmadi (STIE Pariwisata Internasional)



Article Info

Publish Date
31 Aug 2020

Abstract

The background of this research was conducted because many entrepreneurs started businesses in the culinary sub-sector. Culinary development, especially in the catering sector, have a positive impact on society. The purpose of this study was to determine the level of customer satisfaction at Mardika Catering and the efforts required to increase customer/consumer satisfaction. The population of this research are the customers of Mahardika Katering. The sampling technique by saturated method where all customers as respondents excluding the trial one for instrument testing. Data collection technique used by sensus method using questionnaire, during March to May 2020. Data analysis by descriptive and qualitative. The conclusion of this study is that the highest value is found in indicators of interest in returning to visit and willingness to recommend and for conformity with expectations is still below average that need to be upgraded to compley with customers satisfaction.

Copyrights © 2020






Journal Info

Abbrev

panoramanusantara

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan ...