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All Journal Jurnal Manajemen Bisnis Jurnal Pariwisata Pesona WIDYA MANAJEMEN SENADA : Semangat Nasional Dalam MengabdI Ilomata International Journal of Management Panorama Nusantara
Nova Eviana
Universitas Asa Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Medicine & Pharmacology Public Health Social Sciences

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Pengembangan Desa Wisata Kampung Cukur Bojonggede Kabupaten Bogor Eviana, Nova; Arevin, Ayat Taufik
SENADA : Semangat Nasional Dalam Mengabdi Vol. 1 No. 2 (2020): SENADA : Semangat Nasional Dalam Mengabdi
Publisher : Perkumpulan Dosen Periset Indonesia

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Abstract

Kegiatan pengabdian kepada masyarakat AKPINDO tahun 2020 difokuskan pada pelatihan bagi masyarakat Desa Bojonggede dalam rangka pengembangan Desa Wisata Kampung Cukur Bojonggede, yang mencakup kelompok sadar wisata, Forum Komunikasi Pemangkas Rambut Bojonggede (FKPRB), UMKM, ibu-ibu PKK, pemilik homestay, Karang Taruna, aparat desa dan tokoh masyarakat. Desa Wisata Rintisan “Kampung Cukur” Bojonggede Kabupaten Bogor dikembangkan sesuai potensi wisata yang ada di desa, berorientasi pada kearifan lokal, melalui peningkatan pengetahuan dan ketrampilan masyarakat dalam pengelolaan desa wisata, sehingga mampu meningkatkan pendapatan masyarakat lokal. Metode kegiatan pengabdian masyarakat meliputi bimbingan teknis, pelatihan, monitoring evaluasi, dan pendampingan tentang konsep sadar wisata, sapta pesona, CHSE (cleanliness, health, safety and environmentally responsible), serta EPP (Exploring, Packaging and Presentation). Program pengabdian kepada masarakat memberikan hasil peningkatan pengetahuan dan ketrampilan masyarakat dalam pengelolaan desa wisata, perubahan perilaku dalam bisnis pariwisata, mampu meningkatkan partisipasi dan peran aktif masyarakat. Kolaborasi antara aparat pemerintah desa dengan masyarakat pelaku usaha berdampak positif pada kemampuan menginventarisasi potensi wisata; dari segi aksesibilitas, atraksi, aktifitas wisata, dan amenitas. Ketiga indikator ini mampu membuktikan bahwa Desa Wisata “Kampung Cukur” Bojonggede telah memenuhi kriteria sebagai Desa Wisata Rintisan.
Leadership dimension: increasing employee satisfaction and engagement in travel industry Nova Eviana; Rudhi Achmadi
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7195

Abstract

Employee engagement becomes one of the most important driving factors in the success of business processes because it can provide high motivation for the employees' positive behavior and support the achievement of the travel company goals. Positive behavior includes striving to provide the best service and ensure consumer satisfaction. Various studies explain the relationship of employee engagement with leadership and employee satisfaction factors. This study aims to analyze the effect of leadership and employee satisfaction on fostering employee engagement. The research instrument used questionnaires as a data-gathering tool. About 77 travel agency employees participated as respondents based on accidental sampling techniques. Data analysis used SEM-PLS with Smart PLS software. The results showed that leadership affects  employee satisfaction and engagement. Leadership having fair behavior and being accommodative to the employees’ needs and interests will foster employee satisfaction, which ultimately affects employees engagement. Therefore, it is important for the company to improve the leadership factor
Strategi Promosi Agresif Melalui Pengayaan Media Sosial di Al Qadri Haji dan Umrah Jakarta Ahmad Asrorun Niam; Nova Eviana
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1968

Abstract

The optimal promotional strategy functions to introduce and encourage increased sales of products and services offered by marketers. This research aims to formulate appropriate promotional strategies to increase sales figures in Al Qadri Haji and Umrah Jakarta. A SWOT analysis is carried out by identifying internal factors of strengths and weaknesses and external factors of opportunities and threats. The results showed that the strength in internal factors is higher than the weakness and the external factor aspect of opportunity is a higher value than the existing threat. SWOT graph shows that the position of promotional activities in Al Qadri Umrah and Hajj is in quadrant I, which is a very favorable situation. The company has the opportunity and strength so that can take advantage of the existing opportunities. The promotional strategy must support aggressive growth policies by strengthening media sosial in terms of diversity and content, and celebrity endorser involvement.
Importance performance analysis for destination attributes development of tourism village Nova Eviana; Rudhi Achmadi
Jurnal Pariwisata Pesona Vol 7, No 2 (2022): Edisi Desember 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i2.7579

Abstract

Segarajaya Village, located in Bekasi Regency, West Java, lacks optimal management of tourist destination attributes, which drives tourist satisfaction. Therefore, this research is crucial to consider the importance of fulfilling tourist satisfaction in encouraging tourist re-visits. The purpose of the study was to determine the level of tourist satisfaction with the attributes of the tourist attraction of Segarajaya Village. The method was quantitative research with IPA analysis by comparing the level of service importance and performance. Data collected using questionnaires includes six attributes; attractions, accommodation and food services, facilities, reputation, social component, and economy. About 110 tourists participated as respondents. The results showed that tourists consider accommodation and social components very important but perform poorly. Hence, it requires the participation of all stakeholders of Segarajaya Tourism Village to provide accommodation services (homestays) that meet hygiene and comfort standards, improve the hospitality and concern of local communities, as well as professional management, to realize the principles of community-based tourism.
Importance performance analysis for destination attributes development of tourism village Nova Eviana; Rudhi Achmadi
Jurnal Pariwisata Pesona Vol 7, No 2 (2022): Edisi Desember 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i2.7579

Abstract

Segarajaya Village, located in Bekasi Regency, West Java, lacks optimal management of tourist destination attributes, which drives tourist satisfaction. Therefore, this research is crucial to consider the importance of fulfilling tourist satisfaction in encouraging tourist re-visits. The purpose of the study was to determine the level of tourist satisfaction with the attributes of the tourist attraction of Segarajaya Village. The method was quantitative research with IPA analysis by comparing the level of service importance and performance. Data collected using questionnaires includes six attributes; attractions, accommodation and food services, facilities, reputation, social component, and economy. About 110 tourists participated as respondents. The results showed that tourists consider accommodation and social components very important but perform poorly. Hence, it requires the participation of all stakeholders of Segarajaya Tourism Village to provide accommodation services (homestays) that meet hygiene and comfort standards, improve the hospitality and concern of local communities, as well as professional management, to realize the principles of community-based tourism.
MODEL INSTRUMEN PENILAIAN SEBAGAI ALAT EVALUASI BAGI PENGELOLA DAYA TARIK WISATA PENDIDIKAN ALAM Nova Eviana; Lenny Yusrini
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to develop the valid and reliable instrument in assessing the nature-education-based tourist attraction.This instrument is expected as a means of monitoring and evaluating for managers of tourist attraction in the context of meeting the goals of nature education. In the early stages, researchers conducted a theoretical validation involving some tourism experts. Analysis of the data used in this early stage is the Product Moment correlation. Of the 50 items on the instrument, only 43 items were declared valid. Furthermore, the empirical validation through the survey method to visitors of 3 nature-education based tourist attractions were conducted, involving 300 students of elementary school age, by using accidental sampling technique. Determination of the number of respondents follows Gable’s theory. Test of the construct validity of the instrument used Principal Component Analysis (PCA) with varimax rotation. The analysis showed there were 40 valid items, based on the loading factor. The result was further confirmed by a confirmatory method (Confirmatory Factor Analysis) to test the goodness of fit of the model, using the Brown’s criteria of RMSEA, SRMR, CFI, TLI values, and factor loadings as well. While the reliability of the instrument was calculated using Cronbach alpha coefficient ​​with a cut-off value 0.60. The results of validity and reliability test is an instrument with 40 items.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN BEBEK KALEYO CABANG TEBET JAKARTA Fenny Nofriday; Nova Eviana
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research is aimed to measure the influences of service quality and location toward the customers’ purchasing decision of Bebek Kaleyo Tebet Restaurant. The population of the research are the consumers of Bebek Kaleyo Tebet Restaurant and a hundred of them are taken as respondents using purposive sampling technique. Method of analysis uses Multiple Regression analysis. The result shows that service quality and location have positive and significant influence toward purchasing decisions. Based on the analysis of statistical data, indicators on research are valid and reliable. By testing the assumptions of classical regression model, Gaussian with a value of 0.05 > significance i.e. non 0,870, multicollinearity problem and there is no heterokedastisitas. Order partially from each of the most influential variable is variable of location with the influence of 14,66% whereas the least influential variable is quality of service with the influence of 0.72%. Restaurant’s management therefore needs to pay more attention and highlight other factors (quality of the product, price, promotion, etc.) that may influence more over customers’ purchasing decisions.
POTENSI WANA WISATA ALAM BATU KUDA UJUNGBERUNG BANDUNG Marini Eko Putri; Nova Eviana
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Batu Kuda natural ecotourism has a viable tourism potency for supporting economic financial resources for local government and community. Some efforts are needed to develop its potencies in accordance with its typical characteristics. This research aims to identify the potencies of Batu Kuda tourist attractions using 5A’s theory, covering the aspects of access, accommodation, attraction, activity, and amenity. They are then elaborated and analyzed with SWOT analytic method consisting of strength, weakness, opportunity, and threat aspects. Observation and interview are conducted to collect research data. The result of research shows that internal and external factors of Batu Kuda tourist attraction is on first quadrant, referring to the aggressive strategy. It means that the growth oriented strategy is needed to develop the potency.
TINGKAT KEPUASAN PELANGGAN DI KATERING MARDIKA JAKARTA Suryawati Mahdalena; Nova Eviana; Rudhi Achmadi
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The background of this research was conducted because many entrepreneurs started businesses in the culinary sub-sector. Culinary development, especially in the catering sector, have a positive impact on society. The purpose of this study was to determine the level of customer satisfaction at Mardika Catering and the efforts required to increase customer/consumer satisfaction. The population of this research are the customers of Mahardika Katering. The sampling technique by saturated method where all customers as respondents excluding the trial one for instrument testing. Data collection technique used by sensus method using questionnaire, during March to May 2020. Data analysis by descriptive and qualitative. The conclusion of this study is that the highest value is found in indicators of interest in returning to visit and willingness to recommend and for conformity with expectations is still below average that need to be upgraded to compley with customers satisfaction.
The Role of Perceived Organizational Support (POS) and Employee Satisfaction to Enhance Employee Engagement: Do Gender and Tenure Matter? Eviana, Nova
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.19529

Abstract

Research aims: The research investigated the conjecture that employee engagement is notably intensified in the presence of perceived organizational support (POS) and employee satisfaction. Additionally, the study explored the discrete impacts of the interconnections between these variables, considering gender and employee tenure. Design/Methodology/Approach: This study employed primary quantitative research methods through cross-sectional surveys. The hypotheses were tested using SEM-PLS with the assistance of Smart PLS.Research findings: The findings unveiled that POS indirectly influences employee engagement through its effect on employee satisfaction. Furthermore, employee satisfaction directly and positively contributes to heightened employee engagement. Neither gender nor tenure exhibits identifiable effects on the correlations between the constructs. It is ascertained that POS holds a higher degree of significance in cultivating employee engagement.Theoretical Contribution/Originality: The study empirically confirmed the enhanced employee engagement through POS and employee satisfaction, elucidating the mediating role of satisfaction, highlighting the significance of POS, and offering actionable managerial insights for human resource strategies.Practitioners/Policy Implications: It is recommended that managerial efforts be directed toward formulating human resource strategies that amplify POS.Research Limitations/Implications: Limited number of respondents due to the period of COVID-19 recovery.
Co-Authors Ahmad Asrorun Niam Arevin, Ayat Taufik Fenny Nofriday Lenny Yusrini Marini Eko Putri Rudhi Achmadi Rudhi Achmadi Suryawati Mahdalena