<![CDATA[This study aims to determine the effect of service, promotion, and location on customer interest in choosing murabahah contract financing at BTN Syariah Kcps. Cibinong. The method used is descriptive quantitative. Data collection in this study used a questionnaire in the form of a questionnaire distributed to BTN Syariah Kcps customers. Cibinong which uses murabaha financing. The number of respondents in this study were 40 respondents. The data analysis method used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results of this study indicate that 4 (25%) indicators fall into the very good perception category, and 12 (75%) indicators fall into the good perception category. It was also found that service and location factors had a positive but not significant effect on customer interest in choosing murabahah contract financing as evidenced by looking at the significance value <0.05 (0.783>0.05) for the service factor and 0.451>0.05 for the location factor, while Promotional factors have a positive and significant effect on customer interest in choosing murabahah contract financing as evidenced by a significance value <0.05 (0.039<0.05).]]>
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