Jurnal Manajemen dan Pemasaran Jasa
Vol. 16 No. 1 (2023): Maret

Optimization of relational capital and the strength of SMEs network collaboration to improve its performance: Evidence from Indonesia

Murry Harmawan Saputra (Faculty of Economics, Universitas Muhammadiyah Purworejo)
Luki Adiati Pratomo (Scopus ID [57200725074] Fakultas Ekonomi dan Bisnis Universitas Trisakti)



Article Info

Publish Date
03 May 2023

Abstract

This study aims to develop a conceptual model framework that elucidates strategies for enhancing the performance of SMEs using a network theory approach. The novelty lies in developing a conceptual model that proposes the strength of SMEs network collaboration as an intervening variable, addressing the gap in the literature regarding the impact of relational capital on its performance. The study involves 238 SMEs in six regencies in Central Java and the Special Region of Yogyakarta, Indonesia. The majority of the proposed hypotheses are supported, indicating that relational capital, quality of value co-creation, voluntary knowledge sharing, and the strength of network collaboration significantly improve SMEs performance. The results validate the logical connection between the variables and clarify the reference theories. Additionally, the conceptual model is suitable for capturing business phenomena in the field, making it a valuable reference for SME development in Indonesia and other emerging market countries.

Copyrights © 2023






Journal Info

Abbrev

jasa

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...