Jurnal Ekonomi Trisakti
Vol. 4 No. 2 (2024): Oktober

DO TRUST AND CUSTOMER INTIMACY AFFECT CUSTOMER LOYALTY?

Farasky, Agung (Unknown)
Rusliyana Sari, Wahyuni (Unknown)
Pratomo, Luki Adiati (Unknown)

Article Info

Publish Date
30 Aug 2024

Abstract

This study aims to identify factors influencing customer loyalty in Islamic Banking customers. One hundred seventy respondents filled out the questionnaire online. The sample collection techniques were purposive sampling and the Structure Equation Model (SEM). The results indicated that customer trust and intimacy positively affect customer loyalty.

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Journal Info
Jurnal Ekonomi Trisakti
Website

Abbrev

jet

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Trisakti (JET) has been published by Lembaga Penerbit Fakultas EKonomi dan Bisnis (LPFEB). JET is a journal for publication of undergraduate (S1) and Applied (D4) students, students of the Faculty of Economics and Business (FEB) as well as students outside of FEB and General Affairs. ...