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All Journal Jurnal Ekonomi Trisakti
Farasky, Agung
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Economics, Econometrics & Finance

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DO TRUST AND CUSTOMER INTIMACY AFFECT CUSTOMER LOYALTY? Farasky, Agung; Rusliyana Sari, Wahyuni; Pratomo, Luki Adiati
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.21154

Abstract

This study aims to identify factors influencing customer loyalty in Islamic Banking customers. One hundred seventy respondents filled out the questionnaire online. The sample collection techniques were purposive sampling and the Structure Equation Model (SEM). The results indicated that customer trust and intimacy positively affect customer loyalty.
Co-Authors Luki Adiati Pratomo Wahyuni Rusliyana Sari