PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Vol. 2 No. 4 (2023): SEPTEMBER

PEMASARAN PRODUK MELALUI PROGRAM POJOK UMKM DI DESA KINDANG GUNA MENINGKATKAN EKSISTENSI PRODUK DAN MEMAJUKAN PEREKONOMIAN MASYARAKAT

Nurrahmah, Andi Tenrisau (Unknown)
Nuraeni, Siti (Unknown)
Jibriyanti, Jibriyanti (Unknown)
Yaqhsan, Muh (Unknown)



Article Info

Publish Date
19 Dec 2023

Abstract

Efforts in marketing products through the Micro, Small and Medium Enterprises or MSMEs Corner program play an important role in increasing the existence of products and the economic progress of the community in Kindang Village. This is based on the main problem of the decline in the community's economy as a result of the Covid-19 pandemic. For this reason, the MSME Corner program is present to facilitate business units in Kindang Village through marketing selected products to advance the economy of Kindang Village and expand the market or consumer reach of MSME players in Kindang Village. The implementers of this program are lecturers, students, along with mentors and village officials in Kindang Village. The visible achievement of this program is the availability of the UMKM Corner facility in Kindang Village. This facility not only functions as a marketing place, but also as an information and promotion center to expand market reach. Thus, this program not only provides direct economic benefits through increased product sales, but also indirectly increases public awareness and appreciation of local products. In addition, the program has a positive impact on increasing community involvement in local economic enterprises. With the MSME Corner, the community of Kindang Village can directly benefit from the development of micro, small and medium enterprises, thus increasing their sense of ownership and pride in their local products. This program can be used as an example for other villages as a model of effective collaboration in advancing the MSME sector at the local level.

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Journal Info

Abbrev

PRIMA

Publisher

Subject

Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary

Description

The Community Service Innovation and Research Portal (PRIMA) is a peer-reviewed journal that publishes scientific articles from various disciplines that are implemented in various community service activities and other applied research. Articles published in the PRIMA Journal include the results of ...