International Journal of Business and Quality Research
Vol. 1 No. 03 (2023): July - September, International Journal of Business and Quality Research

Analysis Of The Influence Of Financial Literacy And Digital Literacy Of The Community On Smart Branch Mandiri

Nahda Alyani Sharfina (Faculty of Economics and Business, Hasanuddin University)
Cepi Pahlevi (Faculty of Economics and Business, Hasanuddin University)
Fauzi R. Rahim (Faculty of Economics and Business, Hasanuddin University)



Article Info

Publish Date
20 Sep 2023

Abstract

As technology evolves, digital banking is beginning to penetrate every corner of life on the financial, consumer and even customer experience sides. In response to the transition of industry growth towards this digital era, a number of activities have begun to adapt to the current conditions. Technological advancements that make life easier have also penetrated the financial sector. Smart Branch is designed to accommodate customer needs based on the level of digital adoption by presenting a service process that is integrated with digital channels and self-service machines. The purpose of this study was to examine the effect of financial literacy and digital literacy on Bank Mandiri's smart Branch in using digital banks The digital transformation step is a push to increase digital financial literacy in Indonesia. The type of research in this study is descriptive research using a quantitative approach with primary data type

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Journal Info

Abbrev

IJBQR

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and ...