Indonesian Community Journal
Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)

Pelatihan Pembuatan Kemasan dan Pemasaran Produk Olahan UMKM di Kecamatan Martapura Barat

Fitriyanti Fitriyanti (Universitas Borneo Lestari, Indonesia)
Nurbidayah Nurbidayah (Universitas Borneo Lestari, Indonesia)
Depy Oktavian Akbar (Universitas Borneo Lestari, Indonesia)
Faradilla Iedliany (Universitas Borneo Lestari, Indonesia)
Gusti Khairunnisa (Puskesmas Martapura Barat, Indonesia)



Article Info

Publish Date
02 Sep 2024

Abstract

Utilizing the herbal potential of kelakai and empon-ompon which have many health benefits can be applied to support health, one of which is by making processed products that are practical, healthy and safe. Previously, training had been carried out on the production of processed kelakai and empon-empon powders and tea dips, but regarding packaging and marketing, the information was still limited. The aim of this community service is for participants to: 1) understand more deeply the development of processed products; 2) Produce competitive products and market them in a modern way; 3) Understand good labeling and packaging. The activity was held on May 22 2024 at the Sungai Rangas Village Hall, West Martapura. The activity method is outreach through presentations related to entrepreneurship, how to make good product packaging and online marketing practices. The activity was attended by 10 people from the community of Sungai Batang village. The results obtained were that participants understood the importance of making products with attractive labels and packaging. Apart from that, participants also understand how to apply their social media for promotional media and apply other supporting marketing applications.

Copyrights © 2024






Journal Info

Abbrev

i-com

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Description

I-Com: Indonesian Community Journal, merupakan jurnal yang menerbitkan artikel hasil kegiatan pengabdian masyarakat. Jurnal ini diterbitkan oleh Fakultas Sains dan Teknologi, Universitas Islam Raden Rahmat yang bertujuan untuk mempublikasikan berbagai hasil kegiatan pengabdian dan pemberdayaan ...