International Journal of Economics, Business and Innovation Research
Vol. 2 No. 06 (2023): November, International Journal of Economics, Business and Innovation Research

Marketing Strategy Analysis to Increase Sales of Ice Cream Bowls in Surabaya

Damis Veri Budianto (Faculty of Economics, State University Of Malang)
Imam Mukhlis (Faculty of Economics, State University Of Malang)
Arief Noviarakhman Zagladi (Faculty of Economics, State University Of Malang)

Article Info

Publish Date
29 Nov 2023

Abstract

This study aims to analyse marketing strategies for the sustainability of the Ice Cream Bowl Surabaya business. This research is a qualitative research. The main source of research data is the owner of Ice Cream Bowl Surabaya (Owner). While the research method is to conduct direct observation or observation techniques and in-depth interviews. The informants in this interview were 2 people, namely the owner as the main director and director. The conclusions are: 1) Ice Cream Bowl Surabaya sells its products through e-commerce; 2) Ice Cream Bowl Surabaya diversifies its products by developing product lines

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Journal Info
International Journal of Economics, Business and Innovation Research
Website

Abbrev

IJEBIR

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...