Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Damis Veri Budianto
Faculty of Economics, State University Of Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Marketing Strategy Analysis to Increase Sales of Ice Cream Bowls in Surabaya Damis Veri Budianto; Imam Mukhlis; Arief Noviarakhman Zagladi
International Journal of Economics, Business and Innovation Research Vol. 2 No. 06 (2023): November, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse marketing strategies for the sustainability of the Ice Cream Bowl Surabaya business. This research is a qualitative research. The main source of research data is the owner of Ice Cream Bowl Surabaya (Owner). While the research method is to conduct direct observation or observation techniques and in-depth interviews. The informants in this interview were 2 people, namely the owner as the main director and director. The conclusions are: 1) Ice Cream Bowl Surabaya sells its products through e-commerce; 2) Ice Cream Bowl Surabaya diversifies its products by developing product lines
Co-Authors Arief Noviarakhman Zagladi Imam Mukhlis