bit-Tech
Vol. 6 No. 3 (2024): bit-Tech

Competitive Analysis in Satellite Ground Segment Industry Case Study of PT PC

Anggha Dipa Pratama (Bina Nusantara University)
Lorio Purnomo (Bina Nusantara University)
Glory Aguzman (Bina Nusantara University)



Article Info

Publish Date
30 Apr 2024

Abstract

The industry of providing devices and system integrators satellite ground segment is currently starting to erode with more efficient replacement telecommunications technologies such as fiber optic, wireless, and so on. In addition, satellite companies have begun to enter systems integrators business as one stop solution for customers. So, it is necessary for the provider of satellite ground segment devices and systems to re-analyze and to adjust their business strategy, to be more competitive, grow, avoid stagnation and losses. This paper used description methodology with case studies. PT PC in this case study is one of the ground segment satellite devices and system integrator company in Indonesia. This paper analyzes and provides points of advice to be done related to the results of the company's conclusions on situations and conditions using Michael Porter's 5 competitive forces and Business Model Canvas. As a result of the analysis, PT PC should strengthen the company with its uniqueness and upgrade the expertise, get more buyers and suppliers, and do diversification products and services to offset the substitutes. This paper has limitations which could be further interesting topics for the next paper.

Copyrights © 2024






Journal Info

Abbrev

bt

Publisher

Subject

Computer Science & IT

Description

The bit-Tech journal was developed with the aim of accommodating the scientific work of Lecturers and Students, both the results of scientific papers and research in the form of literature study results. It is hoped that this journal will increase the knowledge and exchange of scientific ...